Product Marketing Manager
About The Position
The Product Marketing Manager is a key commercial leader responsible for launching and driving adoption of the Vertex Catheter in pulmonary embolism. This role sits at the intersection of clinical evidence, commercial strategy, and field execution, translating differentiated clinical data into compelling market-facing programs, launch tools, and physician education. The ideal candidate brings strong medical device marketing experience, a competitive mindset, and the ability to operate cross-functionally in a fast-paced, high-growth environment. This role is accountable for helping shape how PE is understood and treated in the market, while positioning Jupiter as a leader in pulmonary vascular medicine. The Product Marketing Manager will partner closely with Technical, Clinical and Sales teams, and external thought leaders to build market awareness, support launch readiness, and drive early commercial success. This is an in-office role.
Requirements
- Bachelor’s degree in Business, Marketing, Life Sciences, or a related field.
- 7+ years of medical device marketing experience, including downstream or commercial marketing.
- Experience supporting or leading a medical device product launch in a competitive market.
- Strong understanding of the interventional cardiovascular, vascular, or pulmonary space; PE, pulmonary vascular, or catheter-directed therapy experience strongly preferred.
- Demonstrated ability to build competitive differentiation strategies and support sales teams in head-to-head environments.
- Comfort working with clinical evidence and scientific content, and translating it into compelling commercial narratives.
- Strong written, verbal, and visual communication skills with confidence presenting to clinical and executive audiences.
- Strong cross-functional leadership and project management skills.
- Willingness and ability to travel up to 50%.
Nice To Haves
- MBA or advanced degree in a related field.
- Experience in the PE, pulmonary vascular, or right-heart hemodynamic space.
- Track record of launching products in competitive, multi-player markets.
- Experience in a commercial-stage or growth-stage medical device company.
- Familiarity with KOL development, thought leadership strategy, and clinical education program design.
- Proficiency with CRM systems, marketing automation platforms, and project management tools.
Responsibilities
- Lead downstream marketing efforts for the Vertex Catheter, including launch planning, market activation, and post-launch commercialization support.
- Develop physician education, sales enablement, and promotional materials that translate clinical evidence into clear commercial messaging.
- Partner with Medical Affairs and Clinical teams to support evidence strategy, KOL engagement, and dissemination of clinical data.
- Build and maintain competitive intelligence, including battle cards, objection handling tools, and win/loss insights.
- Help define and track early commercial success metrics, including case volume, account penetration, reorder rates, and revenue ramp.
- Support launch sequencing by identifying and prioritizing accounts.
- Collaborate with Leadership to ensure field alignment on launch priorities, competitive positioning, and customer engagement strategies.
- Develop account-level and hospital economics materials to support product approval.
- Create and maintain educational content, sales aids, clinical leave-behinds, digital assets, and training materials.
- Serve as a primary marketing partner to the field, supporting sales meetings, regional training, and new hire onboarding.
- Monitor market trends, competitive activity, and adoption barriers, and adjust strategy as needed to support commercial success.
- Create commercial demand forecasts and participate in organizational and operational planning.
Benefits
- Competitive pay with performance incentives and equity opportunities.
- Comprehensive, top of the market medical, dental, and vision coverage focused on meaningful premium support and smart savings.
- Top tier 401(k) with a best in-class plan design which includes strong employer contributions.
- Short and long-term disability.
- Life insurance.
- Commuter benefits.
- Wellness support.
- Healthy paid time off policy.
- Company holidays.
- Company-provided lunches.
- Thursday socials.
- Monthly potlucks.
- Company events.
- Volunteer opportunities.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
