Product Marketing Manager

Valsoft Corporation

6d•CA$85,000 - CA$95,000

About The Position

Clubspeed is seeking its first Product Marketing Manager to build the Product Marketing function from the ground up. This role is crucial for defining product positioning, launching new capabilities, enabling commercial teams, and communicating the value delivered to entertainment operators globally. The position offers significant ownership, executive visibility, and the opportunity to shape the evolution of Product Marketing within a growing company. The ideal candidate will have a passion for transforming complex products into compelling stories, influencing product strategy, enabling sales, and building a world-class function from scratch. This role sits at the intersection of Product, Sales, Customer Success, Marketing, and Leadership, directly influencing revenue, product strategy, and customer adoption.

Requirements

5–7 years of experience in product marketing, content creation, or a related marketing function, preferably in B2B, tech, or scale up environments.
Proven success developing and executing GTM strategies and campaigns from scratch.
Strong project management skills with the ability to juggle strategy and execution.
Experience working cross-functionally and managing agency, freelancer, and vendor relationships.
Excellent written and verbal communication skills, with a sharp eye for compelling storytelling.
A collaborative, proactive, and flexible mindset.
Self-starter comfortable operating in ambiguity and building processes from the ground up.
You have created and launched your own AI projects to let you focus on the stuff AI isn’t great at yet.

Nice To Haves

Experience with payments, commerce platforms, point of sale, reservations, hospitality, or vertical SaaS is a significant advantage.
You enjoy building more than maintaining.
You're energized by blank sheets of paper and undefined problems.
You naturally connect Product, Marketing, and Sales.
You care as much about business outcomes as marketing metrics.
You ask "why" before deciding "how."
You like moving quickly, experimenting, and improving.
You enjoy working directly with senior leaders and influencing company strategy.
You want your work to directly impact revenue growth.

Responsibilities

Develop and execute the go-to-market strategy for two key products, including positioning, messaging, competitive analysis, and audience targeting.
Own and manage marketing execution, including AI agent creation and management, content creation, campaign development, and lifecycle programs to drive customer engagement and growth.
Collaborate cross-functionally with internal central marketing teams (e.g., Product, Sales, Demand Gen, Brand, Comms) to support execution of Behavioral Health marketing initiatives.
Build and manage Agents to deliver outsized returns and amplify your impact.
Conduct market, customer, and competitive research to inform messaging and strategy.
Create marketing assets such as product one-pagers, sales enablement tools, website copy, case studies, email campaigns, and more.
Track and report on performance metrics, optimizing based on data and insights.
Establish foundational processes and frameworks for product marketing to scale efforts over time.
Serve as the voice of the product internally and externally, ensuring a consistent narrative across all touchpoints.
Create and manage marketing budget; allocating resources effectively across various marketing channels to achieve goals, maximizing ROI.
Manage tradeshow/event planning and execution for industry events and conferences.