Product Marketing Manager

Leadership Connect•Toronto, ON

11d

About The Position

Reporting to the VP of Marketing, the Product Marketing Manager owns go-to-market strategy and execution—sharpening how we message, package, and deliver Leadership Connect's solutions to market. You'll lead cross-functional efforts across Product, Engineering, Marketing, Sales, and Customer Success, working directly with product managers and team leads to improve our offering through data-driven processes grounded in market feedback. As the connective tissue across the company, you'll rely on collaboration and ownership to succeed.

Requirements

5+ years of product marketing experience at a B2B SaaS company
Experience building and executing go-to-market plans specific to software products
Superb written, verbal, and presentation skills
Strong analytical skills and a data-driven mindset
The ability to influence and align colleagues across cross-functional teams in a highly matrixed environment
A collaborative, ownership-driven approach

Nice To Haves

experience marketing to government workers

Responsibilities

Own the go-to-market roadmap, strategy, and execution for product launches
Develop value propositions and messaging frameworks, and drive company-wide adoption and consistency
Gather market insights through research and customer interviews to capture purchasing drivers, sentiment, and reactions to messaging
Partner with Product Managers to sharpen our offerings based on the competitive landscape and customer feedback
Create sales and marketing collateral, plus internal and external communications, that drive adoption and conversion
Build training materials and lead sales enablement for key launches
Produce data-driven market stories, case studies, and product guides, and support webinars that advance business objectives