Product Marketing Manager

Life Science Connect•Cranberry, PA

23h

About The Position

Life Science Connect creates B2B Platforms designed to connect life science professionals with the information, people, and organizations that can help them advance their lifesaving and life-improving therapies. These connection platforms enable the collaboration needed to rapidly bring these therapies to market. Our work is not just about media; it’s about building the crucial connections that drive medical innovation forward. Our digital newsletters, content platforms, and reader data infrastructure exist for one purpose: to inform, connect, and support life science professionals in their work. This engaged, high-quality audience is the foundation of everything we do — and the asset that ultimately enables advertiser partnerships – which fuels our topline growth. Through strategic content delivery, data-driven insight, and a platform built for genuine engagement, we help suppliers reach and build relationships with buyers across the full life sciences ecosystem, from early drug discovery through development, clinical trials, manufacturing, and commercialization. By aligning visibility and intent with action, we help clients connect their brand media investment to demand generation and sales pipeline and position themselves to influence the market in ways that create lasting impact. LSC is seeking a Product Marketing Manager. This is a hands-on, execution-oriented role. You will write the one-pagers, build the pitch decks, run the customer interviews, and own the launch checklists. You will sit close enough to the sales team to know whether what you’re building is working. This role will maintain a strong partnership with corporate marketing to ensure consistency across product positioning, campaigns, and all market-facing materials.

Requirements

3–5 years in B2B marketing: product marketing and demand generation marketing experience a plus.
A strong, versatile writer. You translate complex product capabilities into language a sales rep can use on a call and a customer can act on
Curious and experimental by default. You actively seek out new tools — especially AI — to work faster and smarter. You don’t wait to be handed a workflow; you build one.
A natural collaborator across functions. You build strong working relationships with sales, product, corporate marketing, and operations. You understand what each team needs and you make it easy for them to succeed.
Comfortable moving fast in ambiguity. You can hold a coherent story together while the underlying product is still taking shape. You make decisions with incomplete information and adjust as you learn.
A strategic thinker who also executes. You can zoom out to understand how products fit together and zoom in to write the one-pager. Neither mode is uncomfortable.
Able to manage multiple priorities without losing quality. Multiple products, multiple deadlines, multiple stakeholders.

Nice To Haves

Familiarity with the life sciences market is a plus. You don’t need to be an expert, but an understanding of the industry — its buyers, its buying cycles, and its language — will help you move faster.

Responsibilities

Develop clear value propositions and talk tracks for the full product portfolio
Translate complex product capabilities into language a sales rep can use on a call and a customer can act on
Build and maintain messaging for both new product launches and evolving existing products
Keep positioning current as products and the competitive landscape evolve
Own solutions/product section of corporate website
Ensure alignment with Life Science Connect’s broader commercial narrative and messaging standards across channels
Write and maintain one-pagers, pitch decks, objection handlers, and FAQs for each product
Build solution-level pitch decks organized by buyer pain point, not just by product
Develop pricing and packaging rate cards, proposal templates, and email prospecting templates by product and segment
Train reps on new products and the new outcome-based selling model; provide ongoing support as they take it to market
Build proactive rep enablement campaigns for time-sensitive inventory — editorial events, expos, and sponsored programs
Collaborate with corporate marketing to ensure consistency across sales materials, website content, and campaign messaging
Own Solutions/Product section of sales enablement platform
Develop customer-facing marketing materials for new product launches — explainer videos, email campaigns, and collateral
Create product positioning content tied to current market context: what problem this solves and why it matters now
Execute product-related campaigns in coordination with corporate marketing, ensuring alignment with broader campaign strategy and channel execution
Own the launch checklist for each new product: positioning, materials, sales readiness, and measurement
Manage GTM execution for new pre-September 2026 product launches
Ensure the sales team is equipped and trained before customer-facing conversations begin on any new product
Build the materials foundation for the full 2027 product and sales plan rollout
Partner with corporate marketing to ensure launches are integrated into broader go-to-market plans, campaigns, and calendar
Leverage AI tools to scale product marketing output
Apply AI to synthesize customer interview data, competitive research, and market signals into actionable positioning recommendations
Experiment with new AI applications across the PMM toolkit
Help the broader team understand where AI can accelerate go-to-market work without sacrificing quality or strategic thinking
Design and run 1:1 customer interviews to test demand gen and DaaS positioning hypotheses
Synthesize what you hear into clear, actionable recommendations for product and messaging
Develop proof points and performance benchmarks as early customer data becomes available
Build case studies and customer testimonials in partnership with sales and account management
Track how competitors position and price comparable demand gen, DaaS, and outcome-based products
Build and maintain competitive battlecards that give reps a clear, confident response when a prospect brings up an alternative
Provide ongoing input to product and pricing strategy based on competitive landscape
Sit between product, sales, and marketing, bringing customer and rep feedback back to the product team while ensuring alignment with market-facing messaging and execution
Identify gaps between what is being built and what reps can sell; surface those gaps proactively
Be close enough to the sales team to know whether the materials you’re building are actually being used