Product Marketing Manager

Chronograph•Brooklyn, NY

1d•Hybrid

About The Position

Chronograph was founded to bring next-generation technology to private capital markets. Through our suite of cloud-based analytics and data management solutions, we help many of the world's largest and most sophisticated venture capital, private equity, and credit funds understand their investment performance in unprecedented detail, with over 258,000 private companies and 15,000 private capital funds monitored via our solution suite. At Chronograph, we get to go "behind the scenes" and work directly with investors who are driving some of the most impactful changes across high growth start-ups, global infrastructure and renewable energy, growth equity, and all other private capital strategies. The firm is backed by The Carlyle Group, Nasdaq Inc., and Summit Partners, and has seen continuous rapid growth since its founding in 2016. This position will report to the Director of Marketing and partner with senior stakeholders across the organization to define and implement our product marketing strategy. You will focus on increasing awareness and adoption of new features, incorporating scalable marketing frameworks into our product development processes, and finding unique ways to nurture the Chronograph user community through forums, events, and other channels. This is an exceptional opportunity for a driven, detail-oriented top performer to become directly engaged with several of the world's most sophisticated private equity investors and produce immediate impact within a globally-focused financial technology firm.

Requirements

At least two (2) years of experience managing product marketing strategies in a B2B, enterprise software context
An authentic voice and the ability to articulate the business value of new features in simple, compelling terms to both technical and non-technical audiences
Experience in presentation and sales collateral building
Experience with community building and increasing user engagement through forums, webinars, and other mediums
Experience managing bulk client communications including newsletters, product announcements, roadmap updates, or similar outreach at scale
Experience with digital adoption platforms or similar tools to build in-app tours, guides, and notifications for different user segments
Comfort pushing boundaries, taking risks, and validating hypotheses as we build out our product marketing function
Experience contributing to user guides, training materials, and explainer videos to increase product education and awareness
Familiarity with common marketing tools, including HubSpot
Positive attitude, sense of humor and creativity
Strong analytical, project leadership and communication skills

Responsibilities

Develop and implement an omni-channel strategy to drive awareness, excitement, and adoption of new features as they are released
Articulate the business impact of individual features to our user base via targeted collateral, newsletters, digital adoption platforms, and other tools on an ongoing basis
Embed scalable marketing frameworks into our product development processes, including digital adoption tools and in-app engagement strategies
Support customer communications and partner with stakeholders to execute major product announcements, roadmap webinars, and other outreach
Develop and refine Chronograph's product positioning, messaging frameworks, and value propositions
Empower customer advocates with resources that help them optimize their use of our products and explore new use cases
Build and execute creative strategies to leverage the unique engagement of the Chronograph user community through forums, webinars, events, and other channels
Build and maintain a current map of Chronograph ICPs and personas to support marketing, sales, and account management needs