Product Marketing Manager

Candid Health•San Francisco, Denver, CO

1d•$160,000 - $195,000•Hybrid

About The Position

At Candid Health, we’re searching for a Product Marketing Manager to craft the narrative for Candid Health’s product roadmap and articulate the differentiated benefit we bring to our customers as a transformative autonomous revenue cycle automation platform. As a key strategic investment for the company and product, you will be working on highly impactful and visible outcomes. This is an opportunity to get in at the ground floor of designing and building something exciting and new in a customer-centric, scalable, value-driven, and highly collaborative way with other top-tier talent.

Requirements

Bachelor’s degree as a minimum requirement in Marketing, Business, Communications, or a related field.
3 to 6 years of experience working within dedicated Product Marketing (PMM) roles, specifically in the Enterprise B2B space.
Have built and maintained successful, end-to-end go-to-market strategies and launch plans for enterprise SaaS products.
Well-developed opinions on value-based messaging, extractable use-case narratives from technical specifications, and competitive positioning strategies.
Excellent cross-functional influence and a builder's mindset; you know the right frameworks and processes to build a functional, durable, and scalable product marketing arm.
Clear and concise communicator; you enjoy the challenge of explaining complicated, technical ideas in simple, value-driven terms, both in-person and in writing.

Responsibilities

Partner closely with Marketing, Product, Sales, Customer Success, and Partnerships to understand Candid Health’s GTM needs.
Work with product and commercial leaders to coordinate and lead the development and execution of end-to-end launch plans for new features, products, and technology integrations.
Plan and execute integrated marketing campaigns across multiple channels to drive product adoption, pipeline generation, and customer engagement.
Collaborate with demand gen and content partners to translate product positioning into campaign strategies, manage campaign calendars aligned to product releases and GTM milestones, and track performance metrics to optimize messaging and conversion.
Build the product marketing function from the ground up, establishing scalable program elements (such as a tiering system for product feature launches and regular market update cadences) that are tailored to Candid Health’s unique position and organizational maturity.
Research and identify industry best practices, market trends, and competitive insights.
Design winning positioning frameworks, value propositions, and messaging that establish the winning position of Candid Health’s platform and drive strategic direction for segment growth.
Build high-quality deliverables including pitch decks, battlecards, demo videos, 1-pagers, and proposal templates to enable our commercial teams.
Develop customer lifecycle initiatives—such as customer advocacy, references, and community—and turn customer success into tangible case studies and testimonials that drive pipeline and solution adoption.