Product Marketing Manager
About The Position
Backblaze is seeking a Product Marketing Manager, Platform to own the positioning and selling of B2 Cloud Storage to business buyers. This is a high-ownership, strategic role on a small, focused team responsible for the B2 platform narrative end-to-end. The role involves defining what the platform is, who it serves, why it wins, and how it is differentiated. While most work will focus on core business audiences (backup, media, general cloud storage), the role also requires partnering with the AI product marketing lead to ensure the platform narrative extends to AI workloads. The Product Marketing Manager will collaborate closely with the Director of Product Marketing, sales, and demand generation teams to ensure Backblaze's platform story is sharp, current, and actionable throughout the buyer journey. This role is focused on being a quarter ahead in research, positioning, and enablement, rather than campaign execution.
Requirements
- Taking ownership of a product narrative from scratch and seeing it through to sales adoption.
- Running a customer research program and turning findings into positioning that changed how the team talked about the product.
- Building sales enablement materials that sellers used, not just materials that got filed away.
- Operating across multiple use cases and buyer personas without needing a narrow vertical to anchor to.
- Comfort working alongside a fast-moving, technical adjacent team (like AI product marketing) without needing to own that space yourself.
- 5+ years of technology marketing experience, including 3+ years in a dedicated product marketing role.
- Strong written and verbal communication skills with the ability to distill complex technical concepts for business buyers.
Nice To Haves
- Background in cloud infrastructure, data storage, developer tools, or adjacent B2B SaaS spaces preferred.
Responsibilities
- Develop compelling positioning and messaging for the B2 platform, informed by customer research, competitive analysis, and a deep understanding of our buyers and their journey.
- Own the B2 platform narrative end-to-end and ensure it is consistent across every customer-facing surface, including how it extends into AI-driven use cases.
- Build and maintain sales enablement materials that sellers actually use: talk tracks, kits, battle cards, and objection handling guides, kept current in real time rather than updated quarterly.
- Conduct regular customer interviews and win/loss analysis to serve as the team's go-to source for buyer intelligence.
- Partner with our AI product marketing lead to keep the core platform story and the AI-specific story aligned, so a prospect moving from one to the other never hits a seam.
- Partner with demand gen to brief campaigns, define ICPs, and ensure messaging holds from first touch through close.
- Enable customer-facing teams with the tools and context they need to have better conversations and close more deals.
- Deliver a core messaging framework and initial sales enablement audit within your first 90 days.
Benefits
- Healthcare for family, including dental and vision
- Competitive compensation and 401K
- RSU grants for full-time employees
- ESPP program
- Flexible vacation policy
- Maternity & paternity leave
- MacBook Pro to use for work plus a generous stipend to personalize your workstation
- Childcare bonus (human children only)
- Fertility treatment and support
- Learning & development program
- Commuter benefits
- Culture that supports a healthy work-life balance
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
