Product Marketing Manager

Protolabs•Maple Plain, MN

4d•Hybrid

About The Position

Protolabs is seeking a Product Marketing Manager to drive innovation and shape how their offerings are perceived by customers. This role involves unleashing creativity to develop messaging and positioning for products that enhance customers' lives and make a lasting impact. The individual will turn breakthrough ideas into real impact by igniting future strategies. This position operates in a highly matrixed environment, collaborating cross-functionally with marketing, product management, sales, engineering, and customer service to develop marketing strategies aimed at delivering double-digit revenue growth for Protolabs' digital manufacturing services in the Americas. Protolabs is a leader in digital manufacturing, hiring doers, makers, and creative thinkers with an entrepreneurial spirit. Their culture focuses on meaningful work that brings innovative products to market rapidly. They are committed to diversity and believe it leads to more successful teams, encouraging all interested candidates to apply.

Requirements

3+ years of product marketing experience with 5+ years of marketing experience
Bachelor's Degree in Business/Marketing
Proficient in all Microsoft Office tools and Salesforce/CRM
Proven track record of developing effective marketing strategies and on-point messaging and positioning.
Keen focus on customer-centric and data-driven approach to problem solving
Excellent people skills with ability to interact at all levels of the organization, including colleagues, cross-functional peers, executives, customers, and third parties
High levels of curiosity and desire to learn more
Interest in manufacturing technologies, product design/development, and/or other similar engineering disciplines

Nice To Haves

MBA preferred
B2B, B2C and/or e-Commerce experience highly desired

Responsibilities

Partner closely with product management and marketing leadership to define and execute go-to-market strategies for assigned Protolabs services, including target audience identification, competitive analysis, customer acquisition and retention strategies, and growth objectives.
Serve as a core member of the service line growth team, acting as the primary marketing lead for key growth initiatives.
Act as the primary liaison between product management and marketing communications to ensure alignment during product launches and go-to-market planning.
Own service-level messaging and value proposition development, clearly differentiating Protolabs' capabilities and reinforcing market leadership.
Track and evaluate competitor positioning and marketing strategies across digital (paid, organic, social) and traditional channels (tradeshows, events, PR) to inform competitive differentiation.
Develop deep expertise in customer personas, use cases, and buying motivations; share insights across marketing teams to guide messaging, positioning, and content strategy.
Ensure all marketing communications clearly articulate relevant value propositions tailored to defined audiences and personas.
Collaborate cross-functionally with marketing and product teams to design and execute integrated campaigns that build awareness, generate demand, and drive revenue growth.
Leverage data and analytics to assess service line performance, highlight trends, and identify actionable growth opportunities.
Partner with sales and marketing teams to develop effective sales enablement tools, content, and resources that support revenue attainment.
Map and document the end-to-end customer and buyer journey, identifying key decision points, information sources, and engagement drivers.
Drive alignment across sales, product management, and cross-functional stakeholders to achieve upper-funnel performance metrics, including leads, uploads, and quote generation.
Participate in cross-functional demand planning to support forecast accuracy and revenue targets.
Perform additional related responsibilities as required.