Product Marketing Manager

Thomson Reuters•Frisco, TX

18h•Hybrid

About The Position

We're seeking a creative, collaborative, and motivated Product Marketing Manager who blends go-to-market excellence and analytical expertise to deliver against our business outcomes. This role involves turning customer insights into clear problem statements and opportunities, leading longer-range strategic thinking on product priorities, and partnering closely with Product Management, Engineering, Sales, Marketing, and Research to shape go-to-market delivery. The Product Marketing Manager will influence cross-functional teams to ensure propositions meet market requirements and deliver measurable outcomes. Key responsibilities include creating and maintaining differentiated messaging and proof points, ensuring consistency across various platforms, and committing to ongoing experimentation and learning. The role also involves partnering with Demand Generation to plan and execute campaigns and building sales enablement content such as pitch narratives, competitive battlecards, and customer stories.

Requirements

2+ years of professional experience in product marketing, marketing, product management, or closely related go-to-market roles.
Proven ability to develop portfolio- and product-level value propositions and translate them into clear, compelling narratives.
Strong analytical skills; comfort structuring ambiguous problems and synthesizing data into recommendations and outcome-driven action.
Experience planning and executing product launches and integrated GTM campaigns with measurable business outcomes.
Excellent stakeholder management and collaboration skills across Product, Sales, Marketing, and Executive teams.
Growth mindset with a test-and-learn approach and strong bias for delivering business outcomes via iterative experiments.

Nice To Haves

Experience with B2B SaaS, data/analytics products, in high growth markets.
Prior experience working directly with Government customers at the State and Local levels with a good understanding of their buying behaviors and procurement processes.
Hands-on proficiency with CRM and various marketing and customer engagement tools (e.g., Pendo, Tableau, Gong, UserEvidence).

Responsibilities

Turn customer insights into clear problem statements and opportunities.
Lead longer-range strategic thinking on product priorities, including market sizing and other data-driven projects.
Partner closely with Product Management, Engineering, Sales, Marketing, and Research to shape go-to-market delivery.
Influence cross-functional teams to ensure propositions meet market requirements and deliver measurable outcomes.
Create and maintain differentiated messaging and proof points; ensure consistency across web, sales assets, demand gen, and in-product surfaces.
Commit to ongoing experimentation and learning with measurable business outcomes both individually and with cross-functional partners.
Partner with Demand Generation to plan and execute campaigns across email, paid media, webinars, field events, and nurture programs; define audience, offers, and CTAs.
Build sales enablement content: pitch narratives, competitive battlecards, discovery guides, objection handling, demo scripts, and customer stories – actively partner with Sales.

Benefits

Hybrid Work Model
Flex My Way policies
Work from anywhere for up to 8 weeks per year
Career Development and Growth opportunities
Grow My Way programming
Skills-first approach
Flexible vacation
Two company-wide Mental Health Days off
Access to the Headspace app
Retirement savings
Tuition reimbursement
Employee incentive programs
Resources for mental, physical, and financial wellbeing
Two paid volunteer days off annually
Opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives
Market competitive health, dental, vision, disability, and life insurance programs
Competitive 401k plan with company match
Competitive vacation, sick and safe paid time off
Paid holidays
Parental leave
Sabbatical leave
Optional hospital, accident and sickness insurance paid 100% by the employee
Optional life and AD&D insurance paid 100% by the employee
Flexible Spending and Health Savings Accounts
Fitness reimbursement
Access to Employee Assistance Program
Group Legal Identity Theft Protection benefit paid 100% by employee
Access to 529 Plan
Commuter benefits
Adoption & Surrogacy Assistance
Access to Employee Stock Purchase Plan