Product Marketing Manager

Landscape Structures•Delano, MN

About The Position

Landscape Structures Inc. has been the leading manufacturer of commercial playground equipment in the world for more than 50 years. Our employee-owned company designs community and school playgrounds that encourage kids of all ages and abilities to learn persistence, leadership, competition, bravery, support, and empathy through play. Landscape Structures pushes the limits—of design, inclusion, and play—to help kids realize there is no limit to what they can do today and in the future. For a better tomorrow, we play today. This position is responsible for developing product marketing initiatives that help drive the key strategies for the business. This includes market research to inform the new product development process, product launch and marketing strategy, and leading the development of product-specific sales enablement tools/materials. This position works closely with Product Development, Engineering, Design, IT, Sales, Marketing and our Distribution Channel to bring products to market.

Requirements

Bachelor’s degree is required.
Minimum of 7-10 years of solution, brand or product marketing experience
Strong product management background
Strong planning, project management and organizational skills
Ability to Travel
CPSI Certification within one year in position

Nice To Haves

Advanced degree in Business or Marketing preferred

Responsibilities

Spearheads research and analysis for key segments. Monitors market and industry trends. Conducts competitor analysis & market research. Researches opportunities for new product categories.
Conduit for Rep feedback on existing products or new product opportunities.
Works in parallel with the Product Manager throughout the New Product Development Process, playing a lead, shared or supporting role depending on the stage.
Collaborates with the NPD Project Manager throughout the New Product Development Process to ensure timely and effective launch of new products.
Provides leadership and marketing direction for cross-functional teams; identifying objectives, establishing plans/milestones and success criteria, monitoring teams’ progress, managing risk, and successfully delivering the desired results.
Leads product launch efforts (Play, Custom, Shade, Water). Empowers go-to-market teams such as Sales, Reps, Customer Experience, etc. with product messaging and assets and makes sure all systems/tools are prepared to support launch efforts.
Leads Implementation Team projects including product launches, product changes, product sunsetting, annual price changes, etc.
Identifies a coherent marketing strategy for products and product lines
Influences and aligns business leaders to ensure the successful execution of the marketing for all product initiatives and projects. Communicates product plans, delivery and performance to all stake holders in an effective and timely manner.
Provides product knowledge in training for key positions in the organization and throughout the distribution channel.
Manages activities and external legal relationships supporting trademark registration and legal issues surrounding trademarks.
Provides product expertise for catalog content, including review of assets and information for product accuracy, recommendation of images, and creation of content for new additions.
Manages the Disney relationship specific to the EPCOT Flower & Garden Festival and Food & Wine Festival, including collaborating on the design to include strategic products, placing the order, and managing the photo/video session.