Product Marketing Manager
About The Position
KLA is a global leader in diversified electronics for the semiconductor manufacturing ecosystem. Virtually every electronic device in the world is produced using our technologies. No laptop, smartphone, wearable device, voice-controlled gadget, flexible screen, VR device or smart car would have made it into your hands without us. KLA invents systems and solutions for the manufacturing of wafers and reticles, integrated circuits, packaging, printed circuit boards and flat panel displays. The innovative ideas and devices that are advancing humanity all begin with inspiration, research and development. KLA focuses more than average on innovation and we invest 15% of sales back into R&D. Our expert teams of physicists, engineers, data scientists and problem-solvers work together with the world’s leading technology providers to accelerate the delivery of tomorrow’s electronic devices. Life here is exciting and our teams thrive on tackling really hard problems. There is never a dull moment with us. The PMM will be responsible for the development of market requirements for product(s) or product line(s) in the ECI division, including product strategy definition, market research, monitoring competitive activity, identifying customer needs, and pricing. They will develop business and product marketing plans, manage product life cycles (PLC), and own product positioning in the marketplace and customer engagement from penetration to adoption. The PMM will interact with other departments in the division including engineering, manufacturing, and sales to enhance existing product(s) or product line(s). They will also lead new product definition and business plans with joint departments. Besides the responsibilities as a product owner described above, the PMM will be responsible for business objectives of certain regions/accounts and support pre-sales as well as after-sales projects. Activities as a region or account owner include developing product presentations and presenting them to key customers. In addition, the PMM will be responsible for defining production penetration & adoption strategies for specific accounts, together with regional teams. The PMM will be a point of contact between the customer and the division and need to work closely with regional teams.
Requirements
- Semiconductor or packaging cleanroom/fab process knowledge
- Technical presentations and executive summaries
- Customer engagements
- Market analysis by compiling customer information and industry reports
- Forecasting product demand
- Competition analysis
- Pricing
- Bachelors/Masters/PhD in Chemistry, Chemical engineering, Materials Science, and related fields
- 3+ years of relevant work experience in product marketing or application/process engineering team is preferred
- Strong communication skills and ability to conduct effective presentations
- Analytical skills, including ability to draw business conclusions from complex datasets
- Ability to successfully drive projects with minimal intervention
- Well-organized with attention to detail
- Ability & desire to work in a team environment
Nice To Haves
- Knowledge/experience on ECD (Electrochemical deposition) process is a plus
- Knowledge/experience on chemical metrology is a plus
Responsibilities
- Development of market requirements for product(s) or product line(s) in ECI division, including product strategy definition, market research, monitoring competitive activity, identifying customer needs, and pricing.
- Develop business and product marketing plans, manage product life cycles (PLC), and own product positioning in the marketplace and customer engagement from penetration to adoption.
- Interact with other departments in division including engineering, manufacturing, and sales to enhance existing product(s) or product line(s).
- Lead new product definition and business plans with joint departments.
- Responsible for business objectives of certain regions/accounts and support pre-sales as well as after sales projects.
- Developing product presentations and presenting them to key customers.
- Defining production penetration & adoption strategies for specific accounts, together with regional teams.
- Serve as a point of contact between customer and division and work closely with regional teams.
Benefits
- medical
- dental
- vision
- life
- other voluntary benefits
- 401(K) including company matching
- employee stock purchase program (ESPP)
- student debt assistance
- tuition reimbursement program
- development and career growth opportunities and programs
- financial planning benefits
- wellness benefits including an employee assistance program (EAP)
- paid time off
- paid company holidays
- family care and bonding leave
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
