Product Marketing Manager

Respondology•New York, MA

35d•$90,000 - $120,000•Remote

About The Position

Respondology is a scaling SaaS company working with some of the world’s biggest brands to help them protect their communities online and gain clarity from the noise of social media. We’re looking for a Product Marketing Manager who can connect the value of our technology to the people who use it, shaping how our story is told and ensuring our products stand out in the market. This is a chance to join a small, ambitious team where your work will directly influence our growth.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field — or equivalent work experience
4–6 years of proven product marketing experience in B2B SaaS, ideally within a startup environment
Demonstrated experience bringing products to market and executing go-to-market strategies
Previous experience in the social, moderation, or marketing technology space
Deep understanding of how to position SaaS products in a way that resonates with customers and prospects
Experience translating technical concepts into simple, compelling stories that drive adoption and engagement
Track record of launching successful go-to-market campaigns and supporting product rollouts
Skilled at building clear, effective sales enablement tools (decks, one-pagers, case studies, competitive battlecards)
Ability to analyze the market, customers, and competitors to inform messaging and positioning
Highly motivated and resourceful, able to navigate ambiguous environments and shifting priorities
Strong collaboration skills with product, sales, marketing, and leadership teams
Excellent communicator who can tailor messaging for both technical and non-technical audiences

Responsibilities

Partner with Product to shape positioning and messaging for new features and launches
Create sales enablement resources that give our team confidence in the field
Collaborate with Marketing on campaigns, events, and content that bring our story to life
Conduct competitor and market research to inform go-to-market strategy
Partner with Client Success to gather customer feedback, identify customers for case studies, and incorporate customer feedback and experience into product narratives
Ensure consistent messaging across website, presentations, and customer-facing materials
Create demo videos to rapidly educate the market on how our products work, how easy they are to use, and how relevant they are to the day-to-day work of social media marketers