Product Marketing Manager

WellnessLiving•Vaughan, ON

3d•CA$80,000 - CA$110,000•Hybrid

About The Position

WellnessLiving empowers health and wellness business owners to turn their passion into thriving businesses with mission-critical software. We are a customer-first company valuing excellence, accountability, and adaptability, seeking individuals who thrive in a fast-paced environment and want to make a meaningful impact. Our culture is guided by four core values: Customer First, Excellence, Accountability, and Adaptability. We are looking for a hands-on Product Marketing Manager to lead product positioning, customer lifecycle messaging, and feature launch content for our software platform. This role reports to the VP of Marketing and collaborates closely with Marketing and Product leadership to ensure clear and accurate messaging across Sales, Enablement, Marketing Operations, and Support teams. The Product Marketing Manager will leverage strong product marketing judgment with AI-assisted content workflows to efficiently develop and refine lifecycle emails, launch content, and competitive intelligence. Using established messaging frameworks and evaluation tools, the goal is to ensure all assets are accurate, compelling, consistent with brand voice, and support customer engagement and growth.

Requirements

3–5 years of experience in B2B SaaS product marketing, technical content marketing, customer lifecycle marketing, or a related field.
Strong short-form copywriting and editorial instincts, with demonstrated ability to guide, edit, and quality-check AI-assisted content for brand voice, clarity, and conversion effectiveness.
Comfortable capturing clear screen recordings, UI walkthroughs, and screenshots for handoff to video production, with experience writing scripts for short-form product videos.
Familiarity with AI-powered tools that transform raw screen recordings or product content into polished walkthroughs, tutorials, or documentation.
Hands-on experience using AI within marketing workflows, including prompt development, content evaluation, and AI-assisted content production.
Highly organized and proactive, with strong project management skills and the ability to drive positioning and messaging initiatives from concept through completion with minimal oversight.

Responsibilities

Lead positioning and ensure the quality of customer-facing product communications, including major feature announcements, monthly “What’s New” digests, integration announcements, and beta invitations.
Guide AI-assisted development of trigger-based lifecycle email copy for onboarding, feature adoption, and cross-sell/upsell initiatives, using established evaluator tools to ensure content meets brand and conversion standards before handoff to Marketing Operations.
Develop marketing and enablement assets for feature launches, integrations, and sprint releases, including release notes, feature web copy, talk tracks, and objection-handling materials.
Write scripts for launch and product videos, and capture screen recordings, UI walkthroughs, and screenshots for handoff to video production.
Create benefit-led landing page copy, product announcement pages, and website updates that support new feature launches and platform enhancements.
Keep competitive battle cards, feature comparison matrices, and talk tracks current, equipping revenue and enablement teams with timely, actionable market intelligence.
Serve as a steward of the organization-wide source of truth for product and feature positioning, developed in partnership with the VP of Marketing and Product.
Develop and continuously refine master messaging frameworks and use-case documentation for major features and integrations.
Define messaging and positioning within Project Charters in partnership with Product Management.
Build and maintain internal AI knowledge repositories, including Confluence, Claude Projects, and prompt libraries, to keep feature details, technical specifications, and persona-specific value propositions accurate and accessible across downstream teams, including Enablement and University content development.