Product Marketing Manager - Domain GTM & Narrative
About The Position
We are seeking a Product Marketing Manager to support domain-level narrative and go-to-market (GTM) execution within our broader portfolio. This role focuses on developing clear, credible messaging, supporting GTM prioritization, and translating complex technology and science into customer-facing value stories. You will work closely with Product, Sales, Brand, and Marketing teams to help ensure domain launches and campaigns are well-positioned, execution-ready, and aligned to overall portfolio strategy and messaging standards. This role is well-suited for a strong hands-on product marketer who enjoys working in technical environments and bringing clarity, structure, and consistency to go-to-market efforts.
Requirements
- 8–10 years of experience in Product Marketing, Solutions Marketing, or Go-To-Market roles
- Experience working with enterprise or B2B technology products
- Solid understanding of positioning and messaging frameworks
- Strong writing and storytelling skills
- Ability to simplify complex technical concepts for customer audiences
- Organized, detail-oriented, and comfortable working with GTM processes and governance
- Strong collaboration and communication skills
Nice To Haves
- Digital technology experience preferred
- Oil & gas, energy, industrial, or adjacent technical industry experience preferred
- Exposure to or experience supporting Account-Based Marketing (ABM) initiatives
- Comfortable working in cross-functional, matrixed environments
Responsibilities
- Develop domain messaging and narrative
- Create and maintain messaging and positioning for assigned domains and solutions
- Apply established message hierarchies and portfolio “anchors” to ensure consistency
- Support refinement of value propositions and differentiation using customer and market insights
- Support GTM prioritization and governance
- Participate in GTM tiering discussions and help document decisions and outcomes
- Support readiness gates by ensuring required messaging, proof, and enablement inputs are delivered
- Maintain clear GTM documentation to support alignment across teams
- Execute domain go-to-market plans
- Author domain GTM briefs outlining target audiences, messaging, proof points, plays, and success metrics
- Partner with Brand, Demand/ABM, and Growth teams to support campaigns and GTM programs
- Help ensure consistent execution of GTM plans across channels
- Translate technology and science into customer value
- Translate technical, digital, and scientific capabilities into clear, customer-friendly messaging
- Support development of proof assets such as case studies, use cases, and outcome stories
- Ensure claims are accurate, credible, and usable by Sales teams
- Support sales enablement
- Create and update sales enablement assets including presentations, one-pagers, talk tracks, FAQs, and battlecards
- Incorporate feedback from Sales to improve messaging and usability over time
Benefits
- Support for your physical, emotional, financial and parental needs
- Access to a wide range of resources designed to help you thrive at work and at home
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
