Product Marketing Manager

UNIQLO•New York, NY

1d•$129,000 - $135,000

About The Position

This role within the Product Marketing team is responsible for establishing the Uniqlo brand in the US through communication of our brand values and iconic products. In this role, the individual will lead UT (UT: Graphic Tees) and UTme! (Custom print service and exclusive designs) programs from end-to-end. They will also be accountable for sourcing, creating and developing the exclusive design for the US region marketing plan and localized execution. This individual will collaborate with Global Marketing based in Japan on marketing planning, creative development and local adaptation for UT product categories. The Product Marketing Manager will report to the Head of Marketing. They will interface with various teams including US and Global Marketing, Merchandising, Creative, Visual Merchandisers, PR, E-Commerce, Digital Marketing, Inventory Planning, Finance, Store Operations and Store Managers.

Requirements

Bachelor’s Degree required
Minimum 3 years’ experience working in the marketing/communications field
Skilled at managing projects - resources, assets, budget, information and timeline
Excellent verbal and written communication skills, technical skills & business acumen
Ability to communicate and interface well across all levels of the organization
Detail oriented, self-starter with a high level of accuracy
Ability to handle multiple projects and work efficiently and effectively
Regular, dependable attendance and punctuality

Nice To Haves

Experience in working for product marketing/communications (preferred)
Experience with retail and consumer marketing (preferred)
Pasion for Art, manga, music, games, movies (preferred)
Great deep thinker to find opportunities by thinking brand and product values and customer’s insight

Responsibilities

Develop and execute UT and UTme! product marketing strategies and plans on an annual/seasonal basis
Collaborate with Global Marketing to provide input on creative briefs for seasonal product campaign development
Provide direction and guidance on product shoot list and in-store asset creation
Lead product/project planning and execution in collaboration with other departments
Establish understanding of Uniqlo Lifewear with breakthrough communication that elevates the brand and supports the key brand attributes through product marketing communication.
Ensure optimized product marketing communication for the US consumer for all product marketing materials
Manage agency relationships and conduct briefings for marketing plan development and execution.
Plan and execute in-store and in-market product marketing events
Conduct business analyses and post marketing campaign reviews
Support the training and development of junior and new marketing team members
Other related duties to be assigned by direct supervisor