Product Marketing Manager, Land.com
About The Position
The Product Marketing Manager is part of the Marketing team and leads positioning, messaging, and go-to-market strategy for Land.com products and features. This role partners closely with Product and Sales, alongside broader Marketing, to drive adoption, engagement, and revenue growth. This is not a narrowly defined product marketing role—success requires a willingness to operate across strategy, execution, and cross-functional support. The ideal candidate is a strong communicator, strategic thinker, and hands-on executor who is comfortable operating in a fast-paced, collaborative, and less structured environment.
Requirements
- Bachelor's degree required from an accredited, not-for-profit, in-person college/university.
- 5+ years of experience in product marketing or a related field
- Strong written and verbal communication skills
- Ability to distill complex concepts into clear, compelling messaging
- Proven ability to work cross-functionally across Product, Sales, Marketing, and Research teams
- Strong organizational skills with the ability to prioritize and manage multiple initiatives
- Self-starter with a high level of ownership and accountability
- A track record of commitment to prior employers
Nice To Haves
- Experience in real estate, marketplaces, or digital platforms
- Familiarity with rural land, land brokerage, or related markets
- Familiarity with adobe products like Illustrator, Photoshop, PowerPoint, etc
- Experience operating in a fast-paced, growth-oriented environment
Responsibilities
- Develop product positioning and messaging that clearly articulates customer value
- Translate product functionality and technical details into compelling, customer-facing narratives
- Partner with Product Management to shape go-to-market strategy and inform product roadmap decisions
- Lead end-to-end execution of product launches, including planning, asset development, and post-launch optimization
- Create sales enablement materials and insights that support deal conversion and product adoption
- Collaborate closely with Sales to gather customer feedback and identify opportunities for improvement
- Conduct competitive analysis and market research to inform positioning and strategy
- Support development and execution of integrated, multi-channel marketing campaigns
- Contribute to content, campaigns, events, and customer-facing initiatives as needed
- Coordinate customer research activities including interviews, potential focus groups, and client testimonials
Benefits
- Generous compensation and performance-based incentives
- Internal training
- Tuition reimbursement
- Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
- Life, legal, and supplementary insurance
- Virtual and in person mental health counseling services for individuals and family
- Commuter and parking benefits
- 401(K) retirement plan with matching contributions
- Employee stock purchase plan
- Paid time off
- On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
- Access to CoStar Group’s Employee Resource Groups
- Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
