Product Marketing Manager

Vector Solutions • Tampa, FL

3d • $70,000 - $90,000

About The Position

Vector Solutions is seeking a Product Marketing Manager for its Commercial sector, which serves over 2,000 organizations. This role is responsible for the go-to-market strategy, messaging, positioning, roadmap strategy influence, product and course launch planning and execution, and marketing content development for the Architecture, Engineering, and Construction (AEC) and Energy industries. The Product Marketing Manager will collaborate with various teams including Sector, Sales, Product, Knowledge and Accreditations, Demand Generation, and Customer Success to drive growth. The company provides integrated software, training, and safety solutions focused on workforce readiness, compliance, and operational efficiency, serving over 31 million users annually with clients like Dupont, Dow, PG&E, Goodyear, and AECOM.

Requirements

• Bachelor’s degree in business, marketing, or related field
• 3+ years work experience
• 2+ years of experience in product marketing at a SaaS B2B company
• Ability to understand customer needs, pain points, and desires and translate that into winning marketing strategies
• Ability to create compelling presentations and long-form marketing content to be used in marketing campaigns
• Ability to manage multiple priorities concurrently
• Consistent track record of excellence and driving change to lead to sales growth
• Be a resource to customer-facing teams with an entrepreneurial spirit that enables someone to roll up their sleeves and drive results
• Proven experience driving changes that have led to sales or retention growth

Nice To Haves

• Experience working within continuing education, accreditation, compliance, or other regulated environments is a plus.

Responsibilities

• Define go-to-market strategy for assigned industries within the Commercial business unit, including ideal customer profiles (ICPs), positioning, value propositions, buyer personas, and messaging.
• Identify opportunities to improve customer penetration, cross-sell adoption, and portfolio growth.
• Develop and maintain expertise in assigned industries, including licensing, continuing education, accreditation, and compliance requirements.
• Serve as a subject matter resource for internal teams and develop supporting sales enablement materials (battlecards, collateral, digital assets).
• Own the strategic planning, prioritization, and scoping of learning experiences and continuing education roadmap in AEC and Energy.
• Leverage customer insights, market trends, regulatory requirements, competitive intelligence, and business priorities to guide roadmap investment decisions.
• Create, execute, and manage launch plans for course releases, customer communications, marketing collateral, and sales enablement materials.
• Collaborate and produce campaign and digital messaging and content marketing assets to support demand generation.
• Interview customers and develop case studies.
• Own creation and updates to collateral and documentation used in the sales process (e.g., pitch decks, product brochures).
• Conduct customer research, win-loss interviews, and customer conversations to uncover market opportunities, validate messaging, and inform go-to-market strategy, roadmap prioritization, and portfolio investments.
• Support website and event marketing teams on leveraging industry outcome-focused messaging.
• Other duties as assigned.

Benefits

• Comprehensive, quality benefits package effective first of the month following your date of hire
• Matching 401(k) retirement plan
• Healthy work-life balance with flexible work arrangements and generous time off
• Educational assistance available for all employees
• Generous referral incentive program
• Company social events
• Philanthropic opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level