Product Marketing Manager

Lumen Learning•Houston, TX

145d•Remote

About The Position

The Product Marketing Manager is responsible for helping Lumen clearly communicate the value of its courseware to higher-ed faculty, academic leaders, and institutional decision-makers. This individual contributor role supports product positioning, audience insights, competitive analysis, sales enablement, campaign content, and customer proof that help drive awareness, qualified engagement, adoption, and expansion. The Product Marketing Manager will work closely with Sales, Customer Success, Product, and Learning to support priority courses, target audiences, key accounts, and strategic initiatives. This role requires someone who can write clearly, translate product and customer insights into practical messaging, create useful content, support campaigns and selected customer-facing initiatives, and use campaign data and engagement signals to inform follow-up, reporting, and marketing decisions. This is a great fit for a collaborative, detail-oriented marketer who brings curiosity, follow-through, and hands-on execution and can translate product features and research into meaningful benefits for faculty and students. The role will contribute to Lumen’s marketing priorities through: Product positioning and messaging for priority courses, audiences, and strategic themes, Campaign content that helps faculty and academic decision-makers understand Lumen’s value, Faculty stories, customer proof points, testimonials, and product-focused content, Audience, market, and competitive insights that inform messaging and campaign strategy, HubSpot campaign organization, audience segmentation, and reporting support, Cross-functional collaboration with Sales, Customer Success, Product, Learning, and RevOps.

Requirements

2–4+ years of experience in product marketing, B2B marketing, edtech marketing, content marketing, demand generation, sales enablement, or a related role
Strong writing and messaging skills, with the ability to translate product updates, customer insights, and market needs into clear content for professional or academic audiences.
Experience supporting product positioning, audience messaging, competitive research, buyer or user personas, campaign content, or go-to-market materials
Hands-on experience creating marketing assets such as email campaigns, webinar content, sales enablement materials, landing page copy, customer stories, or digital and visual content
Comfort creating visual and digital content using tools such as Canva
Experience using CRM or marketing automation tools, preferably HubSpot, to support campaigns, segmentation, and reporting
Strong project management, communication, and collaboration skills, with the ability to work effectively across teams in a remote environment
Sound judgment and follow-through, with the ability to take direction, move work forward, and know when to escalate questions or decisions

Nice To Haves

Experience in higher education, edtech, learning technology, publishing, or another considered-purchase B2B market is preferred
Preference for candidates located in the Central or Eastern Time Zone

Responsibilities

Support the development of positioning and messaging for priority courses, audiences, and strategic themes
Conduct market and competitive research
Translate product updates, customer insights, research findings, and faculty feedback into clear, practical messaging that can be used across campaigns, sales conversations, and customer engagement
Support go-to-market planning and execution for priority courses, product updates, strategic themes, and key audience segments
Execute marketing campaigns that generate qualified engagement from higher-ed faculty and academic stakeholders
Create and manage email campaigns, nurture programs, course preview campaigns, webinar follow-up, reactivation campaigns, and targeted outreach
Contribute to campaign strategy by turning audience insights, customer feedback, product updates, and market research into practical content and messaging
Collaborate with Sales and Customer Success to support course- and audience-focused messaging, enablement resources, campaign execution, and follow-up planning
Create practical enablement materials, including campaign briefs, email templates, sequence messaging, one-pagers, follow-up language, objection-handling resources, and course-specific messaging
Support Sales handoffs by helping identify who engaged, what signal they showed, why they matter, and what next step may make sense
Gather feedback from Sales on messaging, objections, audience needs, and materials that can help support active opportunities
Help develop faculty stories, customer quotes, testimonials, short videos, case-study content, and proof points
Create and repurpose digital content, including short-form videos, webinar clips, faculty/customer story assets, social content, email content, landing page copy, campaign graphics, and other digital materials
Partner with Sales, Customer Success, Product, and Learning to turn customer outcomes, research findings, implementation examples, and product insights into market-facing content
Support webinars, customer-facing programs, and selected field marketing activities that advance faculty engagement, customer proof, and priority course messaging
Travel periodically for selected conferences, customer gatherings, company meetings, or field activities when aligned with company priorities
Build and manage HubSpot campaign assets, workflows, segmentation, nurture campaigns, reporting, and follow-up tracking
Partner with RevOps to support campaign tracking, lead routing, Sales handoffs, and visibility into audience engagement
Contribute to additional marketing initiatives and cross-functional projects that support company priorities as needed
Personifies Lumen values of Commitment, Creativity, Generosity, Openness, and Belonging