Product marketing manager

Watershed • San Francisco, CA

1d • Hybrid

About The Position

Watershed is the enterprise sustainability platform. Companies use Watershed to manage climate and ESG data, produce audit-ready metrics for voluntary and regulatory reporting including CSRD, and drive real decarbonization. We are looking for team members who love product-building, want to work hard at a mission-oriented startup, and will collaborate with us in shaping the culture of a growing team. The role involves defining Watershed’s messaging, positioning, audience segmentation, launch plans, and demand strategy for major product areas within our sustainability AI platform. This role will specialize in developing expansion strategies to drive existing customer adoption of new products and features. The ideal candidate is a decisive and influential marketer who thrives with autonomy, is comfortable setting targets, and collaborates cross-functionally on demand generation models. They should be adept at both the creative and analytical sides of product marketing, capable of finding differentiated angles for compelling narratives and dissecting end goals into demand equations. Experience with AI in product marketing workflows and a desire to deepen these skills is required.

Requirements

• 7+ years of B2B product marketing experience
• A strong track record of product messaging, positioning and strategies for B2B enterprise software products
• Developed skills and comfort with demand models, analyzing performance and setting targets based on strategy.
• Experience driving customer expansion.
• Strong writing and storytelling skills enabling them to translate complex subjects into compelling narratives.
• Comfort with fast-paced, scrappy environments, with a bias for action and a willingness to roll up your sleeves and get stuff done
• Comfort with using artificial intelligence in your workflows, an interest in learning and building agentic workflows to support product marketing goals.
• Must be willing to work from an office 4 days per week (except for remote roles)

Nice To Haves

• Experience with sustainability is a plus.

Responsibilities

• Define and implement the product marketing and launch strategy for strategic product areas, from market sizing and audience segmentation, to positioning, messaging and GTM execution.
• Specialize in developing product adoption and customer expansion strategies with the customer and product organizations.
• Partner closely with the product, sales and policy teams, to create compelling materials for sales teams and marketing campaigns.
• Work with demand gen to set targets and develop demand models for product lines, analyzing performance throughout the go-to-market phase and adapting strategy.
• Report to executive team on progress against targets, with a data-driven and opinionated approach to optimizing our messaging, positioning, and go-to-market plans.
• Build and reinforce a culture of diversity, inclusion, and high performance.

Benefits

• We provide reasonable accommodations for candidates with disabilities, long-term conditions, mental health needs, religious observances, neurodivergence, or pregnancy-related support requirements.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees