Product Marketing Manager

GTT

23h • Remote

About The Position

About GTT: GTT is a leading networking and security as a service provider for multinational organizations, simply and securely connecting people and machines to data and applications – anywhere in the world. We serve thousands of organizations, bringing together the right people, partners and technology to reduce the burden on IT teams and solve the most pressing networking and security challenges. Built on our top-ranked global Tier 1 network, GTT Envision is a single global technology platform to connect, orchestrate, virtualize and automate enterprise networks, enabling customers with consumable solutions to achieve business missions and meet ongoing demand when, where and how needed. Our portfolio includes SASE, SD-WAN, security, internet, voice and other connectivity options, complemented by a suite of professional services and exceptional sales and support teams in local markets around the globe. We partner with our customers to deliver Greater Technology Together. For more information, please visit www.gtt.net. Role Summary: We are looking for a Product Marketing Manager to join our growing Global Product Marketing Team. The GTT Product Marketing Manager is responsible for supporting the go-to-market strategy and execution, internal release process, and cross-functional collaboration across the organization to tailor messaging, packaging, and delivery of our cloud, network and voice solutions to market. You will work closely with the cloud, network and voice product leaders to improve awareness, knowledge and understanding both internally and externally of our solution portfolio to drive profitable revenue growth. You will support the product commercialization process and partner with cross-functional teams such as Product, Engineering, Learning and Development, Sales, Customer Success and the larger Marketing teams. Collaboration is crucial to your success in this role as you will work across different teams. This is a core role at the heart of GTT’s growth and strategy.

Requirements

• 3+ years of product marketing, product management, or digital marketing experience, preferably in the Cloud, Network and Voice industry.
• Proven track record of executing successful product marketing strategies that have impactful results.
• Ability to translate technical functionality into key messaging that effectively conveys the benefits to end-users.
• Ability to create, organize, and maintain documentation and enablement collateral.
• Experience launching products or product features with cross departmental alignment, and tailoring communications to different audiences, both internally and externally.
• Ability to effectively prioritize and manage your time to address multiple responsibilities in a fast-paced, professional environment.
• Metrics-driven and analytical; proven ability to prioritize, drive, and achieve results through self and others under time pressure.
• Strong communication and presentation skills.

Nice To Haves

• Experience working with international teams is a plus
• Experience working in the Cloud, Network and Voice industry
• Cloud Certification from companies like AWS or Google
• Bachelor’s degree in Marketing, Journalism, English, Communications, or a related field a plus

Responsibilities

• Accountable for the go-to-market product roadmap, strategy, and execution of product launches for our cloud, network and voice services
• Lead the development and execution of GTM strategies pre and post launch for product features and updates for retention, acquisition, upsell and cross sell opportunities that drive engagement and adoption
• Partner with our Audience Product Marketing Manager to develop value proposition and messaging frameworks that will be leveraged both internally and externally for our cloud, network and voice solutions to drive articulation of our product portfolio positioning aligned to GTT’s KPIs.
• Work closely with Product Leaders to identify needs and sharpen product offerings based on competitive landscape and feedback from customers
• Partner with our Storyteller to create new and manage existing marketing and sales enablement materials (sales documentation, product videos, website copy, blog posts, data sheets and whitepapers)
• Conduct product marketing data analysis by gathering and interpreting data and presenting it in a clear and actionable manner
• Identify GTM success metrics and measure the results of your strategies and initiatives and continue to iterate to maximize results
• Establish clear understanding of our client’s needs, product offerings, and competitive landscape in order to ensure product strategies align with market demand.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level