Product Marketing Manager

Formlabs•Somerville, MA

8d•Onsite

About The Position

Formlabs is building the tools that make it possible for anyone to bring their ideas to life, from cutting-edge products to life-saving medical devices. Their 3D printing technology powers innovation at more than 50,000 industry leaders worldwide. They are seeking a Product Marketing Manager with a strong communications background to drive market adoption of their 3D printers, and related accessories and materials. This role will focus on their core SLA technology and products, managing the overall go-to-market strategy through messaging, positioning, new product launches, content creation, sales enablement, analytics, and market/competition understanding. Product Marketers at Formlabs are expected to be close to products and customers, bridging Product and Marketing teams with strong copywriting skills. This is a fast-paced environment with frequent material launches and significant hardware announcements.

Requirements

2-5 years of experience in a product marketing or sales engineering role at a B2B hardware or software company
Detail-oriented with a track record of excellence in project management
Passionate about technology and interested in 3D printing
Successful in collaborating with sales and marketing teams to create product training material including value propositions and differentiation
Conducted independent primary and 5-secondary market research to understand trends and analyze competitive landscapes
Proven ability to work independently and cross-functionally to complete projects
Tactfully manage by influence with leaders across the organization
High level of initiative and strong business judgment; comfortable solving strategic problems in real time
Ability to think holistically, and contribute business value outside of your core lane

Nice To Haves

Technical writing
Business degree or Technical degree preferred
Related industry experience

Responsibilities

Be the “quarterback” of our launches of our new hardware, software, and materials products
Nurture existing products by executing changes in marketing and positioning
Connect market and technology trends with Formlabs’ products to build product positioning and messaging for verticals, buyer personas, and use cases
Regularly track, and assess competitors, and adjust Formlabs’ product marketing accordingly as industry situation changes
Communicate our products across all mediums in succinct and compelling ways, and anticipate and circumvent possible confusion or questions
Develop technical training, messaging decks, internal FAQs, product guides, etc. that allow our sales team to succeed while driving competitive differentiation
Promote and demo Formlabs products at conferences, trade shows, events and to analysts and potential customers
Develop deep expertise in our 3D printing technologies, materials, and portfolio