Product Marketing Manager
Noom US•Princeton, NJ
•$126,000 - $166,000•Hybrid
About The Position
Noom is seeking a Product Marketing Manager to lead go-to-market strategies and support cross-functional product launches from end to end. This role will act as the connective tissue between product and marketing teams, ensuring our launches are not only timely but also resonate powerfully with our audiences. You'll also lead special projects that enhance how we communicate product claims, working with research, legal, and other partners to bring credible, compelling narratives to life.
Requirements
- 6+ years of experience in product marketing for consumer facing (B2C) products, preferably in fast-paced, high-growth environments
- Experience with in-house marketing teams in the tech or digital product space; digital health or telehealth a plus
- Proven experience partnering with product teams and cross-functional stakeholders beyond just marketing
- Strong product sense, with the ability to translate complex features into user-centered messaging
- Scrappy, adaptable, and comfortable with ambiguity—you thrive in evolving environments
- Strategic thinker with strong communication skills and a collaborative mindset
Responsibilities
- Lead the end-to-end go-to-market (GTM) process for new product launches, from strategic planning through execution
- Translate product capabilities into clear, compelling marketing narratives and positioning
- Collaborate closely with Product, Marketing, Research, and Legal teams to ensure messaging is aligned, accurate, and impactful
- Identify the right marketing channels for each product launch and partner with channel owners to execute campaigns
- Own and drive special projects related to claims development, including researching, framing, and validating marketing claims
- Help build scalable mechanisms and processes that improve how we launch and promote products
Benefits
- 401(k) with company match
- Paid holidays
- Generous time off
- Summer Fridays
- Company-wide Summer Break week
- Access to top-tier medical plans for you and your family, including a premium-free plan option
- Dental insurance
- Vision insurance
- Life insurance
- Paid parental leave
- Stock awards
- Performance-based bonus
- Exclusive access to Noom’s products
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
