Product Marketing Manager

Stampin Up Inc•Riverton, UT

18d

About The Position

We’re looking for a Product Marketing Manager who can turn great products into great growth. This role sits at the intersection of strategy, storytelling, customer insight, creativity, and commercial growth. You’ll lead product marketing for new and expanding product lines, shaping how products are positioned, launched, experienced, and grown across a multi-channel environment. You’ll take meaningful product stories and turn them into creative experiences people want to share. You’ll help define how each channel contributes to the bigger picture, build growth plans that look beyond the next launch, and bring teams together to turn strategy into action. This isn’t a role where every answer already exists. You may be launching a product line or brand segment from the ground up, with limited historical data and no perfect playbook. You’ll need to make smart decisions with imperfect information, test and learn quickly, navigate competing priorities, and influence teams you don’t directly lead. You’ll balance what can drive growth today with what will build a stronger product, brand, and business tomorrow.

Requirements

Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience, plus 3+ years of relevant product marketing or related experience.
Strong analytical, operational, and problem-solving skills, with demonstrated experience using data to establish targets, measure performance, evaluate ROI, optimize investments, and make short- and long-term strategic decisions.
Experience owning the launch and growth of new products, brands, categories, or market segments from the ground up.
Proven ability to connect product stories, features, and benefits with customer and market insights to inform effective positioning, go-to-market strategies, and creative execution.
Proven ability to influence cross-functional teams, align stakeholders around shared objectives, and coordinate execution without direct authority.
A high degree of initiative and comfort operating in an evolving environment, with the ability to anticipate needs, develop recommendations, solve problems creatively, and drive progress through collaboration.

Nice To Haves

Experience in international or multi-channel environments, physical consumer goods, and/or the craft industry is preferred.

Responsibilities

Lead product marketing for new and expanding product lines, owning market positioning and go-to-market strategy across a multi-channel environment.
Define the role each channel should play in achieving product-line objectives and work with channel stakeholders to translate growth strategies into action.
Turn product stories, features, and benefits into compelling, customer-relevant positioning, go-to-market plans, and marketing strategies.
Develop and maintain 1–3-year growth plans that define business objectives, growth targets, channel priorities, investments, tactics, deliverables, and KPIs for assigned product lines.
Coordinate cross-functional execution and alignment across Marketing, Creative, Sales, Training, Product Management, and channel teams to advance growth strategies.
Use iterative methods, testing, analytics, and performance data to identify opportunities, optimize investments, and make decisions that drive profitable growth.
Monitor customer, competitive, and market trends and partner with Product Management to share insights that inform new product development and future growth opportunities.
Bring creative products and experiences to life in ways that inspire people to create and connect.
Help Stampin’ Up! expand the ways people create, connect, and share with others.