Product Marketing Manager

Cloudforce • National Harbor, MD

1d • Hybrid

About The Position

Cloudforce is looking for our first dedicated product marketing hire. This role will own messaging and positioning, sales enablement, go-to-market execution, and competitive intelligence — working at the intersection of product, sales, and marketing in a company that is quickly evolving. This is a rare opportunity to shape a product marketing function from the ground up at a company with real traction, a differentiated product, and a market that is ready. The foundation is already well underway. What does not yet exist is the operational product marketing function that turns that foundation into a repeatable, scalable motion. That is what this role builds.

Requirements

• 4–7 years of product marketing experience in B2B SaaS or enterprise technology — with demonstrated ownership of messaging, positioning, and sales enablement.
• Experience building or significantly expanding a product marketing function.
• Strong writing skills — the ability to translate technical capabilities into clear, persona-specific language that resonates with non-technical buyers.

Nice To Haves

• Experience in a highly regulated vertical — higher education, healthcare, state and local government, or financial services.
• Familiarity with AI products and the governance and compliance considerations that enterprise buyers care about.
• Familiarity with the Microsoft ecosystem — Azure, Microsoft 365, and the partner and co-sell motion.
• Familiarity with the Internet2 community, EDUCAUSE, or higher education technology networks.
• Experience with HubSpot, competitive intelligence programs, and win/loss analysis

Responsibilities

• Own and maintain the nebulaONE® messaging architecture — core messages, product pillars, and persona-specific variants for each buying committee role. Ensure consistency across every customer-facing surface and evolve the framework as the product, market, and competitive landscape develop.
• Build and maintain the sales enablement materials the nebulaONE® buying motion requires — persona-specific one-pagers, competitive battlecards, use case decks, ROI frameworks, and procurement readiness packages. The measure of success is not assets produced — it is assets used.
• Lead the go-to-market process for new nebulaONE® features and capabilities — from positioning and messaging through launch assets and sales enablement. Translate product capabilities into customer outcomes. Coordinate launches across product, sales, marketing, and the Microsoft partnership.
• Monitor the competitive landscape, conduct win/loss analysis, and maintain a current view of where nebulaONE® is differentiated and where it is vulnerable. Keep the ICP and buying committee frameworks current as market intelligence and sales experience refine the picture.
• Partner with customer success to turn deployment experiences into case studies, testimonials, and ROI data. Build a customer reference program. Feed insights back into the product roadmap and messaging framework.
• Serve as the primary owner of Cloudforce's internal messaging and positioning agent — a purpose-built nebulaONE® agent that reviews content against the approved framework, generates persona-specific variants, and surfaces messaging drift. This is both an operational tool and a live proof-of-concept for what the product does.

Benefits

• Medical, dental, life, and short-term disability insurance covered at 100% of the premium for employees and 50% for dependents
• Paid parental leave, including adoption and foster care placement
• PTO that grows with you — starting at 15 days, scaling to 20, then 25, plus incentive opportunities to earn even more
• 9 company holidays + 2 floating holidays to use however you need them
• 401K savings plan and education reimbursement to invest in your future
• Friday lunch on us — every week, no exceptions
• Personalized professional growth plan – an ongoing opportunity to map your own path, stay challenged, and grow with guidance and support from your manager
• 24/7 access to a modern gym with Tonal and Peloton
• Free monthly garage parking with direct private access to the office
• Sun-filled National Harbor offices with Potomac views, steps from shops and restaurants
• Access to our proprietary AI platform — available as both a professional tool and for your own productivity
• Complimentary snacks, cutting-edge tech, and a workspace you'll actually want to show up to

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 11-50 employees