Product Marketing Manager - Temperature Management

ICU Medical•United States,

10h•Remote

About The Position

As an integral part of the commercial team, the Product Marketing Manager performs a key role in the success of ICU Medical by working collaboratively to develop marketing strategies, sales training programs, and marketing communications materials that promote the successful launch and ongoing sales efforts for our line of Temperature Management products. The Product Marketing Manager will be responsible for tracking market penetration and adoption through the product’s life cycle and will work together with the global commercial team to monitor market trends and recommend product improvements and roadmap enhancements that would speed category growth and accelerate product adoption. In addition, the successful candidate will work with internal marketing and communications teams to develop integrated, research-based on- and off-line educational and promotional campaigns while facilitating comprehensive training programs for sales and clinical support staff.

Requirements

Excellent communication skills required, with the ability to adapt and articulate ICU Medical value proposition to a wide variety of decision makers.
Highly collaborative
Maintain creative and analytical mindset
Must be at least 18 years of age
Bachelor's degree in business/clinical field required.
4+ years of product management experience, preferably in a related field, and a proven track record of developing and supporting clinical, patient-focused technologies.

Nice To Haves

MBA preferred.

Responsibilities

Responsible for the development and execution of marketing strategy, including positioning, promotion, sales and marketing initiatives and launch planning to build awareness and generate demand of current and new products.
Create a strategic plan that aligns with sales goals to drive business growth.
Develop, execute and measure the key marketing initiatives, including campaign development and sales execution, to meet strategic business unit goals within budget, ensuring close attention to branding guidelines
Maintain regional dashboards that provide clarity with execution of key initiatives, and supporting assumptions
Serve as the primary product expert and function as a knowledge resource for customers, sales, R&D, product engineering, and service personnel. Requires the ability to understand, collaborate with and influence key corporate stakeholders, including R&D, operations/production.
Consult on product design, development and release process road map
Consult on requirements for current and future products by conducting market research, collecting and analyzing market data, trends, customer attitudes and behaviors as well as the competitive landscape.
Coordinate the collection, description, analysis and prioritization of requests for new product functionality from customers, with a strong emphasis on teamwork, collaboration and communication.
Support marketing, sales and clinical support teams through the development and maintenance of various technical marketing collateral including application notes, FAQs, product notes, user guides, field training presentations, online marketing content and demos.
Develop hands-on, in-depth knowledge of competitive products and maintain technical analysis of competitive strengths and weaknesses, feature sets, underlying technology, product workflow, usability, etc. to establish technical differentiation and feature/benefit statements.
Solicit customer, prospect and partner input (via customer calls, user groups, site visits, tradeshows, surveys, win/loss analyses, etc.) to understand market challenges and requirements.
Ensure clear understanding of product supply (including regional allocation) working with Global Supply Chain and Global Marketing, and ensure allocation within region, and ensure customer satisfaction with resolution of any supply challenges.
Ensure regional forecast accuracy for products in business units working closely with sales and demand planning.