Product Marketing Manager, Solutions
About The Position
As the Product Marketing Manager for our industry verticals (manufacturing, logistics, real estate, entertainment, transportation, etc.), you will be responsible for setting the go-to-market strategy for integrating new technologies and features into Verkada’s broader marketing and sales efforts. This role is highly cross-functional and will work closely with key stakeholders across the Product, Sales, and Marketing organizations. You will be integral in developing the collateral needed to support GTM motions in these industries and develop new ways for teams across Verkada to reach and communicate with existing and prospective customers.
Requirements
- 2-4 years of product marketing (or similar) experience
- Strong ability to write for various audiences, including technical content
- Experience working cross-functionally with teams including Demand Generation, Sales, Creative, Enablement, and Product.
- Willingness to travel domestically for events and conferences
- Bachelor’s required
Nice To Haves
- MBA preferred or graduating from an accredited MBA program in 2026
Responsibilities
- Develop industry positioning and competitively differentiated messaging based on customer research, industry insights, and product knowledge.
- Bring new products and features to market through an industry lens by taking the lead on content creation - planning, creating/managing deliverables and timelines in order to maximize impact
- Work closely with Brand, Creative, and Demand Generation teams to increase market presence and drive pipeline through key outbound assets (video, webinars, thought leadership, tradeshow collateral, email nurture, etc).
- Partner with Channel and Sales Enablement teams to effectively position our products, leveraging internal tools and developing assets that help improve win rates.
- Become an industry subject matter expert, evangelist, and cross-functional leader who unites Marketing, Sales, and Enablement teams to drive business results.
Benefits
- Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
- Nationwide medical, vision and dental coverage
- Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
- Expanded mental health support
- Paid parental leave policy & fertility benefits
- Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
- Professional development stipend
- Wellness/fitness benefits
- Healthy lunches provided daily
- Commuter benefits
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
