Product (Solutions) Marketing Manager

Veralto Global

6h

About The Position

Imagine yourself growing your expertise and expanding your skillset with every project.
At Hach (www.hach.com), a Veralto company, we ensure water quality for people around the world, and every team member plays a vital role in that mission. Our founding vision is to make water analysis better—faster, simpler, greener, and more informative. We accomplish this through teamwork, customer partnerships, passionate experts, and reliable, easy-to-use solutions.
As part of our team and the broader Veralto network, you’ll be part of a unique work environment where purpose meets possibility: where you’ll make an immediate, measurable impact on a global scale by enabling the world’s everyday water needs, and where you’ll have opportunities to foster your professional development and fuel your career growth.
Motivated by the highest possible stakes of climate change and global health, we’re working together within a rapidly digitizing industry to find innovative technologies that guarantee the safety of our water and our environment. More about us: https://www.hach.com/about-us
We offer:
Comprehensive Benefits from Day 1: Enjoy peace of mind with our extensive medical, dental, vision and 401k coverage (all day 1) and flexible PPTO (Personal Paid Time Off) policy with no accruals.
Inclusive Culture: Join a diverse and inclusive organization that values your unique perspective and fosters a culture of collaboration and continuous learning.
Make a large impact to the business!
If you love taking new ideas to market—turning product innovation into crisp messaging, strong demand, and confident sales execution—this role is built for you.
Hach is accelerating innovation and launching more new products than ever. As a Solutions Marketing Manager, you’ll sit at the center of that momentum: shaping positioning, building go-to-market strategy, and equipping commercial teams with the assets and training they need to win. You’ll be visible, trusted, and highly connected—working with leadership and partnering across Product Management, Growth Marketing, Sales, Service, and R&D to bring strategic launches to life.
What You’ll Do (Your Impact)
You will lead the strategy and execution of how we take new products, accessories, and features to market. This is product marketing—it’s the work of translating customer needs and competitive realities into a launch plan that drives adoption and growth.
In this role, a typical day may include:
Lead go-to-market (GTM) planning for new products and releases—driving cross-functional alignment and ensuring launch readiness internally and externally.
Drive demand and pipeline generation by partnering with Growth Marketing and Commercial teams on sales plays, campaigns, and content that converts.
Craft compelling messaging and positioning for new launches—grounded in voice of customer, sales insights, and competitive differentiation.
Build and optimize sales enablement (tools + training) so Sales and Service teams can confidently articulate value and win in the market.
Curate and create content across channels—case studies, testimonials, data sheets, web content, catalogs, marketplace listings, merchandising, and more.
Engage customers to uncover needs and preferences—identifying what features matter most and translating insights into market strategy.
Identify and monitor market opportunities—supporting business cases, opportunity sizing, and pursuit plans.
Incorporate win/loss insights into competitive content, messaging, and positioning—continuously improving performance and relevance.
Own a solutions content strategy and calendar, developing high-impact programs that improve acquisition, funnel conversion, engagement, and lifetime value.
What Makes This Role Unique
Strategic visibility: Work on some of the most important launches happening in the company, with exposure to senior leaders.
Variety and pace: You’ll typically manage 2–5 launch projects at a time, ranging from longer-term (1–2 years) strategic launches to faster accessory releases (6 months).
Broad portfolio exposure: You won’t be limited to one product line—you’ll gain perspective across multiple solution areas, customers, and markets.
Customer + competitive edge: Your work starts with listening—customers, market signals, and competitive context—and ends with a clear story Sales can sell.
Travel up to 15% (domestic and international) for product workshops.
What You Bring (Essential Requirements)
Bachelor’s degree in Marketing, Business, Technology, or related field (Master’s preferred)
7+ years of experience in product/solutions marketing, solutions marketing, B2B marketing, or related GTM roles
Proven success leading launches and enhancements of products, solutions, and/or services in a B2B environment
Demonstrated ability to create messaging, positioning, and cross-channel narratives that drive commercial results
Strong experience building content strategy and sales enablement (assets, playbooks, training, launch readiness)
Strong customer discovery and insight-generation skills (voice of customer, win/loss, competitive analysis)
Product marketing certifications are a plus!
Hach is proud to part of the Water Quality segment of Veralto (NYSE: VLTO), a $5B global leader dedicated to ensuring access to clean water, safe food and medicine, and trusted essential goods. When you join Veralto’s vibrant global network of 17,000 associates, you join a unique culture and work environment where purpose meets possibility: where the work you do has an everyday impact on the resources and essentials we all rely on, and where you’ll have valuable opportunities to deepen your skillset, pursue your ambitions, and grow your career. Together, we’re Safeguarding the World’s Most Vital Resources™—and building rewarding careers along the way.
US ONLY:
The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future. An associate’s position within the salary range will be based on several factors, including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs.
The compensation range for this role is $120000 - $130000 USD per year. This job is also eligible for Bonus Pay.
We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
US residents: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.
Veralto Corporation and all Veralto Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

The EEO posters are available here.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at [email protected] to request accommodation.
Unsolicited Assistance
We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the Veralto companies, in any form without a valid, signed search agreement in place for the specific position, approved by Talent Acquisition, will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral.

Requirements

• Bachelor’s degree in Marketing, Business, Technology, or related field (Master’s preferred)
• 7+ years of experience in product/solutions marketing, solutions marketing, B2B marketing, or related GTM roles
• Proven success leading launches and enhancements of products, solutions, and/or services in a B2B environment
• Demonstrated ability to create messaging, positioning, and cross-channel narratives that drive commercial results
• Strong experience building content strategy and sales enablement (assets, playbooks, training, launch readiness)
• Strong customer discovery and insight-generation skills (voice of customer, win/loss, competitive analysis)

Nice To Haves

• Product marketing certifications are a plus!

Responsibilities

• Lead go-to-market (GTM) planning for new products and releases—driving cross-functional alignment and ensuring launch readiness internally and externally.
• Drive demand and pipeline generation by partnering with Growth Marketing and Commercial teams on sales plays, campaigns, and content that converts.
• Craft compelling messaging and positioning for new launches—grounded in voice of customer, sales insights, and competitive differentiation.
• Build and optimize sales enablement (tools + training) so Sales and Service teams can confidently articulate value and win in the market.
• Curate and create content across channels—case studies, testimonials, data sheets, web content, catalogs, marketplace listings, merchandising, and more.
• Engage customers to uncover needs and preferences—identifying what features matter most and translating insights into market strategy.
• Identify and monitor market opportunities—supporting business cases, opportunity sizing, and pursuit plans.
• Incorporate win/loss insights into competitive content, messaging, and positioning—continuously improving performance and relevance.
• Own a solutions content strategy and calendar, developing high-impact programs that improve acquisition, funnel conversion, engagement, and lifetime value.

Benefits

• Comprehensive Benefits from Day 1: Enjoy peace of mind with our extensive medical, dental, vision and 401k coverage (all day 1) and flexible PPTO (Personal Paid Time Off) policy with no accruals.
• Inclusive Culture: Join a diverse and inclusive organization that values your unique perspective and fosters a culture of collaboration and continuous learning.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees