Product (Solutions) Marketing Manager

Hach • Loveland, CO

1d • $120,000 - $130,000

About The Position

Imagine yourself growing your expertise and expanding your skillset with every project. At Hach (www.hach.com), a Veralto company, we ensure water quality for people around the world, and every team member plays a vital role in that mission. Our founding vision is to make water analysis better—faster, simpler, greener, and more informative. We accomplish this through teamwork, customer partnerships, passionate experts, and reliable, easy-to-use solutions. As part of our team and the broader Veralto network, you’ll be part of a unique work environment where purpose meets possibility: where you’ll make an immediate, measurable impact on a global scale by enabling the world’s everyday water needs, and where you’ll have opportunities to foster your professional development and fuel your career growth. Motivated by the highest possible stakes of climate change and global health, we’re working together within a rapidly digitizing industry to find innovative technologies that guarantee the safety of our water and our environment. More about us: https://www.hach.com/about-us We offer: Comprehensive Benefits from Day 1: Enjoy peace of mind with our extensive medical, dental, vision and 401k coverage (all day 1) and flexible PPTO (Personal Paid Time Off) policy with no accruals. Inclusive Culture: Join a diverse and inclusive organization that values your unique perspective and fosters a culture of collaboration and continuous learning. Make a large impact to the business! If you love taking new ideas to market—turning product innovation into crisp messaging, strong demand, and confident sales execution—this role is built for you. Hach is accelerating innovation and launching more new products than ever. As a Solutions Marketing Manager, you’ll sit at the center of that momentum: shaping positioning, building go-to-market strategy, and equipping commercial teams with the assets and training they need to win. You’ll be visible, trusted, and highly connected—working with leadership and partnering across Product Management, Growth Marketing, Sales, Service, and R&D to bring strategic launches to life. What You’ll Do (Your Impact) You will lead the strategy and execution of how we take new products, accessories, and features to market. This is product marketing—it’s the work of translating customer needs and competitive realities into a launch plan that drives adoption and growth. In this role, a typical day may include: Lead go-to-market (GTM) planning for new products and releases—driving cross-functional alignment and ensuring launch readiness internally and externally. Drive demand and pipeline generation by partnering with Growth Marketing and Commercial teams on sales plays, campaigns, and content that converts. Craft compelling messaging and positioning for new launches—grounded in voice of customer, sales insights, and competitive differentiation. Build and optimize sales enablement (tools + training) so Sales and Service teams can confidently articulate value and win in the market. Curate and create content across channels—case studies, testimonials, data sheets, web content, catalogs, marketplace listings, merchandising, and more. Engage customers to uncover needs and preferences—identifying what features matter most and translating insights into market strategy. Identify and monitor market opportunities—supporting business cases, opportunity sizing, and pursuit plans. Incorporate win/loss insights into competitive content, messaging, and positioning—continuously improving performance and relevance. Own a solutions content strategy and calendar, developing high-impact programs that improve acquisition, funnel conversion, engagement, and lifetime value. What Makes This Role Unique Strategic visibility: Work on some of the most important launches happening in the company, with exposure to senior leaders. Variety and pace: You’ll typically manage 2–5 launch projects at a time, ranging from longer-term (1–2 years) strategic launches to faster accessory releases (~6 months). Broad portfolio exposure: You won’t be limited to one product line—you’ll gain perspective across multiple solution areas, customers, and markets. Customer + competitive edge: Your work starts with listening—customers, market signals, and competitive context—and ends with a clear story Sales can sell. Travel up to 15% (domestic and international) for product workshops. What You Bring (Essential Requirements)

Requirements

• Bachelor’s degree in Marketing, Business, Technology, or related field (Master’s preferred)
• 7+ years of experience in product/solutions marketing, solutions marketing, B2B marketing, or related GTM roles
• Proven success leading launches and enhancements of products, solutions, and/or services in a B2B environment
• Demonstrated ability to create messaging, positioning, and cross-channel narratives that drive commercial results
• Strong experience building content strategy and sales enablement (assets, playbooks, training, launch readiness)
• Strong customer discovery and insight-generation skills (voice of customer, win/loss, competitive analysis)

Nice To Haves

• Product marketing certifications are a plus!

Responsibilities

• Lead go-to-market (GTM) planning for new products and releases—driving cross-functional alignment and ensuring launch readiness internally and externally.
• Drive demand and pipeline generation by partnering with Growth Marketing and Commercial teams on sales plays, campaigns, and content that converts.
• Craft compelling messaging and positioning for new launches—grounded in voice of customer, sales insights, and competitive differentiation.
• Build and optimize sales enablement (tools + training) so Sales and Service teams can confidently articulate value and win in the market.
• Curate and create content across channels—case studies, testimonials, data sheets, web content, catalogs, marketplace listings, merchandising, and more.
• Engage customers to uncover needs and preferences—identifying what features matter most and translating insights into market strategy.
• Identify and monitor market opportunities—supporting business cases, opportunity sizing, and pursuit plans.
• Incorporate win/loss insights into competitive content, messaging, and positioning—continuously improving performance and relevance.
• Own a solutions content strategy and calendar, developing high-impact programs that improve acquisition, funnel conversion, engagement, and lifetime value.

Benefits

• Comprehensive Benefits from Day 1: Enjoy peace of mind with our extensive medical, dental, vision and 401k coverage (all day 1) and flexible PPTO (Personal Paid Time Off) policy with no accruals.
• Inclusive Culture: Join a diverse and inclusive organization that values your unique perspective and fosters a culture of collaboration and continuous learning.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level