Product/Solutions Marketing Associate

Vizient • Irving, TX

1d

About The Position

In this role, you will support the execution of product marketing initiatives for assigned solutions, partnering closely with subject matter experts and cross-functional teams. You will focus on translating market and customer insights into clear messaging, supporting go-to-market activities and enabling sales with effective product content. You work closely with cross-functional partners to turn insights into clear messaging and high-quality deliverables.

Requirements

• Relevant Degree Marketing, Business, Communications, or a related field
• 2 or more years of experience in product marketing or a related marketing role required
• Familiarity with core product marketing concepts including positioning, launches and sales enablement
• Strong written and verbal communication skills
• Ability to manage multiple priorities with attention to detail
• Comfortable collaborating cross functionally and learning in a fast-paced environment.

Responsibilities

• Develop compelling, differentiated value propositions for assigned solutions.
• Create high-impact product content that positions products and supports go-to-market initiatives.
• Develop launch plans at the product level that align with marketing and business objectives.
• Support market research, customer interviews, win-loss analysis and competitive insights.
• Contribute to ideal customer profile definition, customer segmentation and persona development.
• Collaborate with demand generation on campaign messaging and content.
• Create and maintain sales enablement materials and support sales training
• Bring customer and market insights to product partners and support portfolio alignment.
• Track and evaluate product marketing effectiveness through KPIs, including engagement, pipeline contribution, and win/loss analysis.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 5,001-10,000 employees