Associate, Product Marketing

Farther • New York, NY

5h

About The Position

Farther is looking for a high-energy, detail-oriented Product Marketing Associate to join our Product Marketing team. Reporting directly to our Product Marketing Lead Manager, this person will be a powerhouse — responsible for supporting product launches, creating compelling content, and executing integrated marketing campaigns across the firm.

The ideal candidate is a “full-stack” marketer: someone who can write a punchy email, coordinate cross-functional initiatives, support webinars, and translate complex product features into client-facing benefits that resonate.

Requirements

• 3–5+ years of experience in a B2B marketing role (Product Marketing, Tech, or Wealth Management backgrounds are a plus).
• Exceptional writing and copy instincts, with the ability to translate technical concepts into crisp, benefit-led messaging.
• Comfortable working across CRM and marketing tools (HubSpot experience strongly preferred) and collaborating in modern project management workflows.
• Highly organized, detail-oriented, and deadline-driven — able to manage multiple workstreams without dropping balls.

Nice To Haves

• Financial services, fintech, or wealth management background (wirehouses, RIAs, private markets)
• HubSpot experience
• Experience marketing to different audience segments with varying levels of sophistication
• Familiarity with regulatory and compliance considerations in financial services

Responsibilities

• Support product launches from planning through execution, helping bring Farther's platform capabilities to market with speed and clarity
• Partner with product teams to understand new features and translate technical capabilities into compelling, client-facing messaging
• Develop marketing collateral and sales enablement tools including pitch decks, one-pagers, case studies, and presentations that drive advisor engagement
• Maintain and organize the product marketing collateral library, ensuring materials are current, polished, and easy to access
• Coordinate and execute multi-channel campaigns (email, social, web, and paid) with cross-functional teams, keeping execution sharp and on-brand
• Draft blog posts, newsletter content, and social copy aligned with the product roadmap
• Support webinar planning and execution
• Conduct competitive analysis and monitor industry trends to inform positioning and messaging strategies
• Research and develop audience-specific messaging for different advisor segments (wirehouses, RIAs, independent advisors)
• Partner with compliance to ensure marketing materials meet regulatory requirements
• Act as a connector across marketing, sales, and product teams to keep projects on track and internal momentum strong

Benefits

• Competitive comp package that rewards impact
• Work alongside some of the brightest minds in fintech
• Ground-floor opportunity at a fast-scaling startup
• Chart your own growth path as we expand
• Full health benefits + 401(k) matching & Roth IRA options
• Unlimited PTO

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed