Product Marketing Manager, SMB
About The Position
As a Product Marketing Manager (PMM) for small businesses (SMB), you will define and drive marketing strategies that fuel adoption, engagement, and long-term growth across OpenAI’s product portfolio serving small business customers. This includes ChatGPT Business, our API/Platform, Codex, and new products and features designed to help small businesses build, automate, and scale with AI. This role calls for a strategic marketer who can craft compelling narratives by deeply understanding both OpenAI’s products and the evolving needs of small businesses — from founders and business owners to technical builders. You will translate complex technical functionality into clear, role-based value across a range of SMB use cases. You will drive go-to-market strategy for the SMB segment across multiple products, helping ensure small businesses thrive wherever they are in their AI adoption journey: from first experimentation to scaled deployment. This includes shaping positioning, segmentation, messaging, and lifecycle strategy that drives acquisition, activation, expansion, and retention within the SMB customer base.
Requirements
- Have 12+ years of experience in product marketing or segment marketing within technology or SaaS.
- Have experience marketing platform, developer, or product-led offerings to SMB or mid-market audiences.
- Have a strong understanding of AI technologies and the ability to articulate their value to both technical and non-technical business users.
- Have led successful product launches or growth initiatives that drive adoption and expansion.
- Are comfortable working cross-functionally in a fast-paced, dynamic environment.
- Take a customer-back approach to segmentation, positioning, and lifecycle strategy.
Responsibilities
- Develop and execute SMB-focused go-to-market strategies across ChatGPT Business, the OpenAI API, Codex, and new products and feature launches.
- Define segmentation, positioning, and messaging tailored to small business personas across industries, roles, and levels of technical maturity.
- Collaborate with product and research teams to translate complex technical concepts into clear, user-centric messaging.
- Leverage market research and competitive analysis to inform product positioning and identify growth opportunities.
- Create and manage marketing campaigns, content, and materials that grow engagement, adoption and revenue.
- Analyze product usage data and user feedback to refine marketing strategies and improve user experience.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
