Product Marketing Manager, Procore AI & Data

Procore Technologies•US - California - Bay Area, CA

1d•$149,040 - $204,930•Onsite

About The Position

We’re looking for a Product Marketing Manager to join Procore’s global product and technology organization to help lead product marketing efforts for Procore AI, with a focus on our Data products. Data is the prerequisite for effective AI systems, and in this role you will develop and drive positioning, messaging and launch AI & Data capabilities designed to revolutionize how construction is done. You will work closely with product management to develop a deep understanding of Procore’s AI & Data products, with the global Marketing team on go-to-market planning and execution, and with Sales on content and enablement, based on a deep understanding of use cases and user/buyer personas. This is a high-impact role where you will serve as the subject matter expert for Procore’s AI/Data products, both internally and at industry events. The ideal candidate is technically curious (experience with data products is a plus), an effective storyteller, and an ambitious self-starter who is passionate about doing whatever it takes (strategy, execution, and everything in between) to see their area of the business succeed. Working with cross-functional teams at Procore and close engagement with customers are fundamental aspects of this role. Join us to help shape AI GTM at Procore. This position reports into the Senior Director of Product Marketing, AI & Data and will be based in our San Francisco or Austin office. We’re looking for someone to join us immediately.

Requirements

4+ years of experience in product marketing at B2B SaaS and/or AI companies
Outstanding written and verbal communications skills to explain and translate complex technology concepts into simple, intuitive and effective communications
Results orientation with a strong ability to define compelling messaging and translate this to high quality customer-facing content (web copy, sales presentations, etc.)
Experience and interest in applying AI to your craft
Experience partnering closely with Sales on messaging, content, and playbooks
Experience collaborating with other Marketing functions (Demand Gen, Web, Content Marketing, Field Marketing)
Exceptional project management and organizational skills
Self-starter with the ability to succeed in a fast-paced environment
Bachelor’s degree in computer science, marketing, business, or equivalent work experience

Nice To Haves

Experience in the construction industry and/or the con-tech landscape or with data products is a plus
MBA is a plus

Responsibilities

Develop a deep understanding of your target market, including buyer personas, key uses cases, and customer needs
Develop and own product positioning, messaging and value propositions for our Data products
Own competitive positioning for Procore AI
Translate messaging to content across different channels – web copy, webinars, field events, sales decks, blogs, whitepapers
Plan and run product launches in close partnership with Product Management
Work closely with the Demand Generation team to develop lead generation strategies and integrated marketing programs
Arm the sales organization to effectively deliver Procore’s AI & Data value proposition to customers and prospects, supported by sales assets along the customer lifecycle
Effectively collaborate across different teams at Procore, such as Sales, Marketing, Sales Enablement, and Product Management