Product Marketing Manager - Platform

NetApp, Inc.•Durham, NC

18h•$190,000 - $200,000•Hybrid

About The Position

We are seeking a Product Marketing Manager for our Platform team. This role is crucial for developing and executing product marketing strategies that drive market adoption and revenue growth. You will be responsible for crafting compelling messaging, understanding market dynamics, and enabling our sales teams to effectively communicate the value of our platform solutions. The ideal candidate will have a strong technical background, excellent communication skills, and a proven track record in enterprise technology product marketing.

Requirements

Strong storytelling and messaging capabilities.
Deep understanding of buyer personas, customer journeys, and competitive landscapes.
Technical fluency in AI infrastructure concepts, including generative AI, RAG, data pipelines, model development workflows, hybrid multicloud architectures, data governance, and enterprise storage or data management platforms.
5+ years in a product marketing role within an enterprise technology or cloud solutions company.
Ability to bridge technical concepts with business value.
Bachelor's degree in business, technical or marketing related field OR additional equivalent experience.

Responsibilities

Own the end-to-end messaging stack: platform → solutions → products → buyer personas.
Develop differentiated positioning and value propositions anchored in customer outcomes.
Craft compelling messaging that translates technology into customer outcomes.
Maintain messaging toolkits and ensure consistency across all channels.
Conduct TAM/SAM analysis, buyer research, and competitive benchmarking.
Monitor market trends and provide actionable insights for roadmap and GTM strategy.
Lead product launches, develop enablement assets (playbooks, demos, talk tracks), and ensure predictable, measurable outcomes.
Build integrated marketing and launch plans, including budget considerations.
Build solution frameworks for high-value plays (AI pipelines, cyber resilience, hybrid cloud modernization) anchored in customer needs.
Translate technical capabilities into business-value narratives and architectures.
Develop tailored content to empower sellers and partners.
Understand direct and indirect routes-to-market and collaborate on partner activation strategies.
Support analyst briefings and submissions to secure leadership positioning.
Drive messaging and demo strategy for events, conferences, and executive briefings.
Contribute to offer strategy, monetization models, and portfolio rationalization.
Provide pricing insights and support TCO/TVO narratives.
Track launch success, pipeline impact, and adoption metrics to optimize GTM strategies.
Measure effectiveness of messaging and content and optimize based on KPIs and feedback loops.