Product Marketing Manager (Partnerships)
About The Position
As the Product Marketing Manager – Partnerships, you will own the end-to-end product marketing strategy for Asana’s most strategic technology integrations and ecosystem partnerships — including AI-powered integrations. You’ll shape how we bring these partnerships to market, from defining messaging and positioning to driving launches, sales enablement, and ongoing go-to-market strategy. This is a highly cross-functional role requiring deep collaboration with Product, Partnerships, Sales, and Marketing. You will act as the connective tissue between our product roadmap and our partner ecosystem, ensuring integrations deliver clear customer value and differentiated market impact.
Requirements
- Deep collaboration with Product, Partnerships, Sales, and Marketing
- Act as the connective tissue between our product roadmap and our partner ecosystem
- Ensuring integrations deliver clear customer value and differentiated market impact
- Drive awareness, adoption, and revenue impact
- Support co-sell motions and strategic deals
- Align roadmap, customer insights, and market opportunities
- Ensuring strong product-market fit and launch readiness
- Refine positioning, optimize launches, and identify new ecosystem growth opportunities
Responsibilities
- Own full-stack product marketing for strategic partnerships and integrations, including AI integrations, from messaging and positioning to launches and ongoing GTM strategy
- Lead integrated go-to-market plans in close partnership with Product, Partnerships, Sales, and Demand Gen to drive awareness, adoption, and revenue impact
- Enable Sales and Customer Success with compelling narratives, pitch decks, and training that support co-sell motions and strategic deals
- Partner deeply with Product to align roadmap, customer insights, and market opportunities, ensuring strong product-market fit and launch readiness
- Leverage market, customer, and performance insights to refine positioning, optimize launches, and identify new ecosystem growth opportunities
Benefits
- Comprehensive health benefits including mental health programs and coaching
- In-house culinary program
- Supportive parental leave policies
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
