Product Marketing Manager, OVIK Health

Milliken and Company•Spartanburg, SC

1d•Remote

About The Position

The Product Marketing Manager, OVIK Health, reports to the Product Marketing Director and is responsible for developing and executing product marketing strategies that support growth across OVIK Health’s clinical, retail, distributor, eCommerce, private label, and strategic account channels. Working closely with Product Marketing, Sales, Product Development, Regulatory, and Corporate Marketing, this role translates customer needs, market insights, and technical product capabilities into positioning, messaging, commercialization plans, sales tools, packaging content, and marketing programs that support business growth. This role is ideal for a high-potential product marketer who combines strategic thinking, customer curiosity, and a builder mindset. The successful candidate will help shape how OVIK Health grows across its markets by developing customer insights, supporting commercialization efforts, and bringing marketing programs to life through collaboration and influence. Success in this role requires balancing long-term thinking with practical execution while partnering with internal specialists, shared-service teams, and cross-functional stakeholders to deliver impactful marketing programs. The ideal candidate is comfortable operating in an evolving business environment, building new capabilities where needed, and finding creative ways to maximize impact with available resources.

Requirements

Bachelor’s degree in Marketing, Business, or related field.
4–6 years of B2B marketing experience, preferably in healthcare, medical device, life sciences, health technology, healthcare consumables, or other regulated industries.
Experience supporting product marketing, commercialization, product launches, go-to-market plans, or integrated marketing programs.
Experience supporting multi-channel go-to-market models including OEM, distributors, partners, retailers, eCommerce, private label customers, or strategic accounts.
Strong project management and campaign execution capabilities.
Strong written and verbal communication skills with the ability to translate technical information into clear customer value.
Ability to influence cross-functional teams and move work forward without direct authority.
Resourceful, hands-on builder mindset with the ability to prioritize, create structure where needed, and execute effectively with lean budgets.

Nice To Haves

Experience working with healthcare products, medical devices, clinical solutions, wound care, healthcare consumables, retail health, sports medicine, animal health, or regulated markets.
Familiarity with partner marketing, distributor marketing, retail marketing, or channel enablement programs.
Experience working closely with Product Marketing, Sales, Product Development, Regulatory, Creative, or Digital Marketing teams.
Experience supporting packaging development, retail marketing, eCommerce, Amazon, or omnichannel marketing environments.
Experience conducting market research, customer insight work, voice-of-customer activities, or competitive analysis.

Responsibilities

Develop a strong understanding of customers, buying influencers, and decision makers across clinical, retail, distributor, eCommerce, private label, and strategic account channels.
Support segmentation, customer personas, competitive analysis, and market insights that inform product marketing plans and business decisions.
Identify high-value marketing opportunities across distributor, healthcare provider, clinical partner, retail, eCommerce, private label, and strategic account channels.
Ensure consistent messaging and positioning across customer and partner touchpoints.
Monitor customer needs, competitive activity, market trends, and channel dynamics to identify opportunities and risks.
Develop positioning, messaging, value propositions, and go-to-market plans for new and existing products.
Support product commercialization by translating customer needs and technical product capabilities into clear customer, clinical, retail, and commercial value.
Create sales and customer-facing materials including sales presentations, technical content, product training materials, case studies, application guides, packaging content, eCommerce assets, Amazon content, and launch materials.
Lead development of marketing assets and programs by providing clear direction, priorities, and feedback to internal specialists, shared-service teams, agencies, and external partners.
Support onboarding and activation of new channel partners.
Partner with Sales leadership to identify capability gaps and enablement opportunities.
Develop and execute go-to-market and marketing activation plans supporting product launches, customer engagement, demand generation, and business growth.
Activate programs through a mix of trade shows, industry events, digital marketing, retail marketing, eCommerce, Amazon, customer education, and partner marketing initiatives.
Adapt business and product messaging into channel-specific content and programs.
Collaborate with creative, digital, and shared-service teams to develop campaign assets and customer-facing materials.
Partner with Digital Marketing resources to support website content, marketing automation, SEO/SEM, eCommerce activation, and customer engagement across priority channels.
Support retail and eCommerce needs, including packaging development, product content, retailer-specific assets, and on-channel information for customers such as Walmart, CVS Health, and Amazon.
Work with Sales teams to create targeted marketing programs that support account penetration, pipeline growth, and customer engagement.
Build strong relationships and influence cross-functional teams, shared-service partners, agencies, and commercial stakeholders in a remote or hybrid environment.
Participate in customer meetings, retailer or distributor discussions, trade shows, and market-facing activities to strengthen customer understanding and identify growth opportunities.
Proactively bring customer insights, market observations, and marketing opportunities to Product Marketing, Sales, and business leadership.
Help connect business priorities to practical marketing plans that can be executed within available resources.
Track performance of marketing initiatives and measure impact on demand generation, customer engagement, and business objectives.
Analyze channel engagement, campaign performance, partner feedback, and market trends to refine programs.
Provide regular insights and recommendations to Product Marketing and Sales leadership.
Manage marketing investments with an ROI-focused mindset, identifying creative ways to maximize impact within available resources.
Maintain rigor across product claims, regulatory review, brand consistency, packaging details, version control, and asset management.