Product Marketing Manager – Open Finance & Developer Experience

Mastercard•Purchase, NY

2d•$135,000 - $222,000•Onsite

About The Position

We are seeking a high-impact, commercially driven Product Portfolio Marketing Manager to shape and execute go-to-market strategy for the Mastercard Open Finance & Developer Experience portfolio across priority markets. This role partners closely with Open Finance & Developer Experience business leadership, product, sales, and regional marketing teams to translate product strategy and capabilities into clear, differentiated value propositions, scalable use cases, and revenue-driving growth programs. Play a key role in advancing Mastercard’s leadership position in Open Finance and embedded financial services. The ideal candidate combines strong product marketing fundamentals with deep understanding of payments and finance trends, and can effectively engage diverse buying groups—from technical developers to business decision-makers.

Requirements

Proven experience in product marketing, portfolio marketing, or GTM roles in B2B technology or financial services
Proactive, entrepreneurial mindset with a strong learning orientation; continuously identifies opportunities to drive innovation and accelerate growth in fast-paced environments
Proven ability to build compelling positioning and value propositions across multiple markets
Experience developing use-case-led marketing and sales enablement
Track record of executing product launches and integrated marketing campaigns
Strong cross-functional leadership skills across global, multi-cultural and remote product, sales, and regional teams
Analytical mindset with ability to turn insights into actionable GTM strategies

Nice To Haves

Strong understanding of Open Finance ecosystems and competitive landscape a plus

Responsibilities

Define and evolve portfolio-level open finance messaging and value propositions grounded in customer needs, buyer personas, and market trends
Translate product capabilities into commercially meaningful use cases and solution narratives
Ensure consistency and differentiation across products and markets
Partner with product to shape roadmap inputs based on market and customer insights
Support development of use case playbooks and core GTM assets to drive adoption across priority markets
Support Tier 1 product launches and own end-to-end go-to-market for Tier 2/3 launches (positioning, naming, and execution)
Partner with cross-functional teams to ensure coordinated execution across channels and regions
Develop advanced sales enablement assets that clearly articulate value, use cases, and path to revenue
Equip sales teams with buyer-specific messaging tailored to technical and business audiences
Support regional sales teams and business development in driving pipeline, adoption, and revenue growth
Conduct competitive analysis, customer research, and trend monitoring to inform positioning and strategy
Leverage data to identify opportunities, refine messaging, and strengthen market differentiation
Partner with campaign, digital, and field marketing teams to activate integrated, insight-driven campaigns
Ensure all content and campaigns reflect priority use cases and portfolio strategy
Oversee development of web, blog and social content and key marketing assets
Manage agency partners and budgets to deliver high-quality assets and campaigns
Track and report on campaign performance and GTM effectiveness, optimizing based on results
Maintain portfolio documentation and product inventory

Benefits

insurance (including medical, prescription drug, dental, vision, disability, life insurance)
flexible spending account and health savings account
16 weeks of new parent leave
up to 20 days of bereavement leave
80 hours of Paid Sick and Safe Time
25 days of vacation time
5 personal days
10 annual paid U.S. observed holidays
401k with a best-in-class company match
deferred compensation for eligible roles
fitness reimbursement or on-site fitness facilities
eligibility for tuition reimbursement