Product Marketing Manager- Offers
About The Position
This role is central to developing and optimizing customer offers that drive subscriber growth, strengthen customer value, and maximize long-term profitability across acquisition, existing customer, retention, and SVOD portfolios. You'll combine analytical expertise, financial acumen, and marketing strategy to shape their portfolio of offers. Beyond building business cases, you'll partner with strategy owners to challenge assumptions, refine offer concepts, and identify better solutions before they reach execution. Success in this role requires thinking holistically across products, channels, customer segments, and lifecycle touchpoints—recognizing dependencies across pricing, packaging, promotions, and customer experiences to develop strategies that are financially sound, operationally executable, and compelling for customers.
Requirements
- Proven strength in financial modeling, business case development, and strategic analysis.
- Ability to balance customer, marketing, financial, and operational perspectives when evaluating business opportunities.
- Demonstrated ability to influence strategy by asking insightful questions, challenging assumptions, and recommending better solutions.
- Experience evaluating complex business decisions that span multiple products, customer segments, and cross-functional organizations.
- Ability to simplify complexity while recognizing dependencies across pricing, packaging, promotions, and customer lifecycle strategies.
- Collaborative mindset with the curiosity and business judgment to thrive in a fast-paced, evolving environment.
- Bachelor’s degree in Business
- Experience in pricing, offer strategy, customer acquisition, and retention marketing.
- Experience in subscription-based, streaming (SVOD), telecommunications, media, or other recurring revenue businesses.
- Experience with Power BI, Tableau, or similar business intelligence tools.
- Ability to present complex analyses to senior leaders and influence strategic decisions.
- Advanced Excel and PowerPoint skills; SQL/Snowflake.
- Background in pricing and offers, subscription, streaming, or recurring revenue businesses.
- Strong analytical, problem-solving, and communication skills.
Nice To Haves
- Economics, Finance, Marketing, or related field preferred
- BI tools (Power BI, Tableau) are a plus.
Responsibilities
- Challenge and validate assumptions, and partner with strategy owners to refine offer concepts before business cases are developed.
- Develop business cases and financial models that evaluate acquisition, existing customer retention, and SVOD offers.
- Evaluate offers across products, channels, customer segments, and lifecycle touchpoints to support a cohesive offer, pricing, and packaging strategy.
- Build forecasts and financial models using sound assumptions when data is limited or ambiguous.
- Partner with Finance, Sales, Marketing, Analytics, and Product teams to develop and execute offer strategies.
- Deliver executive-ready insights and presentations that simplify complex analyses and support strategic decision-making.
Benefits
- Medical, Dental, Vision, and Life Insurance
- Flexible Spending Accounts (Medical and Dependent Care)
- 401(k) Plan with Company Match
- Generous Paid Time Off
- 10.5 Paid Holidays
- Career Development Opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
