Product Marketing Manager, Monetization

Figma•San Francisco, CA

18h•Remote

About The Position

Figma is growing its team and is looking for a Product Marketing Manager, Monetization to help shape how teams buy, adopt, and scale Figma. This role will serve as the marketing partner to the Product Growth and Monetization teams, taking ownership of go-to-market strategy and customer communications for updates related to the company's billing model and plans. Additionally, the position will support the Organization and Enterprise selling motions by bringing new admin and governance features to market and equipping the sales team with the necessary resources, enablement, and processes to succeed with key accounts. This is a full-time role that can be performed from one of Figma's US hubs or remotely within the United States.

Requirements

5+ years of experience in product marketing with experience supporting Enterprise customers and bringing new products or monetization models to market
Experience crafting customer-facing communications for billing, pricing, or other high-stakes product changes
Proven track record of leading cross-functional go-to-market initiatives from strategy through execution and measurement
Experience partnering with Product teams and driving alignment with executive partners
Comfort with complexity—whether that's pricing models, billing logic, admin workflows, or AI features, you're willing to dig in and learn

Nice To Haves

Experience with consumption-based or usage-based pricing models
Background marketing to admin, IT, or procurement personas at large enterprises
Experience with AI product marketing or marketing AI-powered features

Responsibilities

Own end-to-end product marketing efforts for Figma's billing, pricing, and monetization initiatives—including external communications, messaging, and launch strategy for plan updates and new offerings
Craft clear, concise customer communications that help admins and buyers navigate complex changes
Develop go-to-market strategies for product launches that help large organizations manage and scale Figma effectively—ranging from 0 → 1 initiatives to feature enhancements
Equip Sales with the resources they need to position Figma’s Enterprise capabilities with confidence, so they can grow and win accounts
Collaborate with the broader marketing team on integrated campaigns spanning onboarding, activation, and retention