Product Marketing Manager (Med Device)

Straumann • Andover, MA

11d • $105,000 - $125,000 • Hybrid

About The Position

The Product Manager will be responsible for driving topline growth & profitability for the Straumann brand in North America, including the development and execution of product marketing strategies and new product launches that align with revenue growth targets. This role is based in our Andover, MA facility and follows a hybrid work schedule.

Requirements

• Bachelor’s degree
• 3+ years of experience in product management or brand management
• Strong product marketing skills, business acumen and an entrepreneurial mindset
• Team player with strong leadership and mentoring skills
• Strong sense of ownership
• Customer-oriented mind-set
• Excellent verbal and written communication skills
• Excellent interpersonal skills, team player with a focus on collaboration
• Strong ability to develop business cases and marketing plans
• Excellent analytical and forecasting skills
• Excellent project management skills
• Ability to manage multiple projects and meet deadlines in a fast-paced and dynamic environment
• Excellent Microsoft Office skills

Nice To Haves

• Medical devices / biosciences / dental industry experience

Responsibilities

• Leads product strategy and defines the roadmap for Straumann in North America.
• Translates customer feedback into product development needs and communicates these to senior management and global headquarters. Develops business cases and strategic plans for product improvements that will drive market penetration and increase market share.
• Develops product launch strategies and leads the cross-functional team to plan, implement and track launch activities.
• Manage vendor relationships for all 3rd party products and services and be the point of contact for internal and external stakeholders.
• Monitors key financial metrics (revenue, ASP, etc.) to ensure product profitability.
• Conducts customer interviews and surveys and analyzes competitive intelligence to identify new product and market development opportunities, as well as competitive threats.
• Develops a deep understanding of customer workflows and identifies friction points.
• Provides accurate product forecasts and monitors inventory levels to ensure supply availability. Tracks sales performance and identifies corrective actions if sales are short of planned targets.
• Provides product training and develops sales enablement tools (playbooks, demo’s, etc.) to support effective selling.
• Creates product positioning and messaging for various customer segments.
• Collaborates with marketing to create compelling campaigns that highlight product value propositions.
• Also leads other strategic and operational projects and programs as per business need.
• Closely interacts and collaborates with sales, marketing, education, training, regulatory, customer service, logistics, global headquarters and other functions to implement strategies and tactics to drive revenue and profit growth.
• Serves as the point of reference providing first level support for queries related to the Straumann portfolio.
• Supports Marketing Leadership with the development of the annual marketing plan.
• Other duties as assigned.

Benefits

• Very Competitive total compensation plans (some positions include discretionary bonus, or Performance Share Units).
• A 401(K) plan to help you plan for your future with an employer match
• Great health, dental and vision insurance packages to fit your needs to ensure you’re happy and healthy. Straumann contributes a healthy portion towards employees’ premium.
• Generous PTO allowance - plenty of time to recharge those batteries!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level