Product Marketing Manager, Marketplace

Roblox•San Mateo, CA

3d•$217,130 - $263,710•Onsite

About The Position

Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators. At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there. A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone. Since our earliest days, Roblox’s economy has been powered by creators. Marketplace is a core engine of that economy: it helps creators distribute and monetize virtual items, helps users discover and express themselves through those items, and supports a healthy, trusted two-sided ecosystem.

Requirements

6+ years of product marketing experience at a global technology platform, preferably with experience in marketplaces, commerce, creator monetization, consumer products, payments, or financial products.
Strong messaging, positioning, product storytelling, and content-strategy skills.
Experience leading omnichannel product marketing strategies from insight through launch and adoption.
Experience driving deep cross-functional partnerships, building alignment, and working with stakeholders at all levels of an organization.
The ability to identify gaps and opportunities, then influence relevant teams and executive leadership toward resolution.
Exceptional verbal and written communication skills, including experience presenting to executive leadership.
A collaborative, self-driven, and perpetually curious working style, with a high degree of audience focus.
Passion for building trusted, vibrant two-sided marketplaces and helping creators build sustainable businesses.

Responsibilities

Own the Marketplace narrative, positioning, and go-to-market strategy across creator supply, shopper demand, discovery, merchandising, pricing, and trust.
Lead the launch process for Marketplace products and policies, including strategy, messaging, positioning, content, enablement, and measurement.
Partner with Product and Engineering to drive adoption and improve Marketplace outcomes, including item discovery, conversion, repeat purchase, creator earnings, and ecosystem health.
Develop compelling, evergreen product content that educates and inspires creators, partners, and other key stakeholders.
Translate creator and consumer insights, industry trends, and Marketplace performance into product priorities, messaging, and how we take products to market.
Define how Marketplace initiatives connect to Roblox’s broader creator economy, including avatar, virtual items, monetization, and commerce.
Foster deep cross-functional collaboration among Engineering, Product Management, Marketing, Partnerships, Finance, Developer Relations, Data Science, and Communications; become a trusted advisor to these teams.
Clearly communicate Marketplace product details, strategy, and vision internally and externally.
Ensure executive leadership and internal partners are aligned on launch strategies and tactics, and that external partners have a smooth onboarding experience when Marketplace changes affect them.