Product Marketing Manager, Market Intelligence

Profound•New York, NY

20h•Onsite

About The Position

Profound is the category-defining platform for marketing in the AI era, helping leading brands understand and influence how AI systems discover, understand, and recommend their products and services. The company is building a new category in a rapidly evolving market with new competitors, undefined analyst spaces, and evolving buyer evaluations. As the first Product Marketing Manager focused on Market Intelligence, this role will be responsible for how Profound understands its current and future market. This includes running competitive intelligence, analyst relations, and win-loss programs as a connected system to ensure insights drive sales, product development, and go-to-market strategies. The role reports into Product Marketing and collaborates closely with Sales, Customer Success, Product, Executive Leadership, and GTM Ops.

Requirements

4 to 7 years of experience in product marketing, competitive intelligence, market research, strategy, or a related field at a B2B SaaS company
Experience building or contributing to competitive intelligence, analyst relations, or win-loss programs
Experience working in fast-moving markets where the category and competitive set are still evolving
Strong research instincts and ability to separate signal from noise
Comfortable getting into the details of technical products and forming clear points of view
Able to translate complex market dynamics into clear, actionable insights
Strong writer capable of producing high-quality briefs, battlecards, and narratives
Comfortable working with executives and external stakeholders such as analysts
Clear communicator who simplifies complex ideas without losing accuracy
Low ego, high output, and comfortable working at any level of detail required
Strong cross-functional operator who builds trust through accuracy and usefulness
Willing to challenge assumptions and adapt quickly as new information emerges

Nice To Haves

Experience in marketing technology, analytics, or AI is a plus
Familiarity with AI search, LLM-based discovery, or answer engine optimization is a plus
Experience building analyst relations or win-loss programs from scratch is a plus
Experience supporting enterprise sales teams or working in deal cycles is a plus

Responsibilities

Own Profound’s view of the competitive landscape, including who is in the market, what they are building, how they are selling, and where we win and lose
Track competitor product launches, pricing changes, messaging shifts, funding, and go-to-market moves, translating them into clear implications for the business
Build and maintain field-facing assets such as battlecards, objection-handling guides, competitive teardowns, and deal support materials
Run a consistent cadence of competitive updates across Sales, Marketing, Product, and executive teams
Go deep on competitor products and workflows to form first-hand, defensible perspectives
Build and run Profound’s analyst relations program across firms covering AI search, marketing technology, and adjacent categories
Own analyst briefings, inquiries, and research participation, ensuring consistent narrative and positioning
Use analyst feedback as a strategic input into positioning, roadmap, and category definition
Position Profound to lead in analyst coverage as the category develops
Build and operate the company’s win-loss program through structured interviews, deal reviews, and ongoing analysis
Identify what is actually driving wins and losses across product, pricing, positioning, and process, and feed that back into the business
Ensure market intelligence translates into action across product decisions, sales strategy, marketing campaigns, and executive planning
Partner with Product Marketing on positioning, messaging, and launches informed by market context
Partner with Product on roadmap prioritization where competitive dynamics matter
Support Sales and Customer Success on deal strategy, especially in competitive cycles
Brief executives ahead of board meetings, investor conversations, and key customer interactions