Product Marketing Manager II

Sprout Social
$94,400 - $155,800Remote

About The Position

Sprout Social is looking to hire a Product Marketing Manager II. This role reports to the Sr. Manager, Product Marketing, and sits at the intersection of product, marketing and go-to-market strategy, alongside high-impact execution. At Sprout Social, we don’t just market products—we set the pace for how breakthrough brands connect with the world. As the social intelligence platform powering the future of customer connection, our Marketing team is the driving force behind turning that vision into reality. We lead with clarity and act with speed to drive market leadership, generate demand, and accelerate customer expansion, all in close partnership with core cross-functional stakeholders. Here, you’ll have the freedom to test bold ideas, learn fast, and shape the future of the global brands we empower. We measure success by the business results we create and a shared commitment to excellence in our craft. If you’re ready to own your impact, accelerate your career, and build the definitive system for business, this is where you belong.

Requirements

  • 4+ years of experience in product marketing, lifecycle marketing, campaigns, or relevant B2B SaaS functions.
  • Demonstrated success in project managing and driving end-to-end GTM campaigns self-sufficiently
  • Proven ability to craft compelling narratives and translate complex concepts into clear updates for internal stakeholders.
  • Experienced in navigating cross-functional approval processes across Product, Sales, and Marketing teams to meet key deadlines.
  • Operational mindset with a solid understanding of GTM frameworks, messaging, and sales enablement execution.

Nice To Haves

  • Previous experience working in the software/SaaS industry
  • Experience in a dedicated Product Marketing role.
  • Experience in presentation creation and a high level of comfort using Canva to build or iterate on marketing collateral.

Responsibilities

  • Act as the end-to-end owner of our quarterly launch program and release engine, optimizing the workflows, processes, and high-impact resources to scale awareness and ensure our teams are equipped with value-forward stories across the portfolio.
  • Partner closely with key cross-functional partners including Marketing, Revenue, and R&D to deliver seamless events and collateral that showcase the power of Sprout’s AI-driven platform.
  • Serve as the dedicated product marketer for a select group of products at the core of Sprout's platform, owning positioning, messaging, and go-to-market support and giving these products a real champion in the market.

Benefits

  • Premium BCBSIL medical, dental (high/low plans), and vision (Eyemed) insurance for you and your eligible dependents.
  • Full, free access to Modern Health for you and your dependents, including coaching, therapy sessions, and digital wellness resources.
  • 401(k) plan with a 50% company match on your first 6% of contributions (a 3% total match).
  • 100% employer-paid Life and Disability insurance for your peace of mind.
  • A flexible PTO policy, supplemented with additional company-wide Rest & Recharge days throughout the year.
  • Up to 16 weeks of paid leave for new parents to support you in expanding your family.
  • A $1,000 USD annual Lifestyle Spending Account to spend on your physical, mental, and financial well-being.
  • A one-time $550 USD stipend to set up your home office, plus a monthly $50 USD stipend for internet.
  • 16 hours of paid volunteer time annually, plus a $100 annual match for your charitable donations.
  • Access to pre-tax commuter benefits, subsidized child/eldercare (Care.com), discounted pet insurance (Figo), and no-cost personalized financial wellness support through Your Money Line.
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