Product Marketing Manager II - Horizontal Use Cases
About The Position
Smartsheet is seeking a Product Marketing Manager II for its Horizontal Use Cases pod. This role will support the value strategy, positioning, and sales-ready content for defined horizontal use cases, including Enterprise PMO, Operations & Process Management, IT PPM, Service Delivery, and Governance, Risk & Compliance. The goal is to unlock adjacent functional buyers in enterprise accounts and build positioning that makes Smartsheet the obvious choice. The Product Marketing Manager will partner with the Sr. Manager, Product Marketing to develop differentiated, quantified value propositions to compete against rivals and drive multi-function adoption. This is a full-time position reporting to the Manager, Product Marketing. The role can be based in Bellevue, WA, or remote within the US where Smartsheet is a registered employer.
Requirements
- 3 years of experience in product marketing, marketing, or business strategy in a B2B SaaS environment.
- Familiarity with value positioning and competitive messaging for enterprise buyers.
- Interest or exposure to ROI frameworks, Value Impact Models, or business case tools.
- Strong writing and messaging skills — able to translate complex platform capabilities into clear, specific, buyer-resonant value claims.
- Comfort working directly with Sales, Customer Success, and field teams to validate and iterate on positioning in real time.
- Analytically grounded — able to work with win rate data, SAM analysis, and competitive intelligence to inform strategic decisions.
- Bachelor's degree or equivalent experience required.
- Legally eligible to work in the U.S. on an ongoing basis.
Responsibilities
- Support the execution and maintenance of the differentiated value strategy for each use case.
- Assist in the development of quantified Value Impact Models for assigned use cases, translating Smartsheet's capabilities into specific productivity and efficiency claims for ROI conversations.
- Support buyer interviews and win/loss debriefs to refine positioning.
- Assist in documenting the evidence base that grounds positioning claims in validated buyer input.
- Contribute to competitive research and differentiation for assigned use cases.
- Help translate competitive comparisons into field-ready positioning that assists Sales during evaluations.
- Help with the production and maintenance of the content package for assigned use cases, ensuring content meets the Sales Ready standard.
- Assist Sr Manager with Sales Enablement in training AEs and SEs on positioning.
- Help track adoption through leading indicators such as Gong keyword usage, Highspot asset engagement, and field feedback on content quality.
Benefits
- Employer subsidized medical/vision and dental coverage for full-time employees
- 401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay)
- Monthly stipend to support your work and productivity
- Flexible Time Away Program, plus Sick Time Off
- US employees are automatically covered under Smartsheet-sponsored life insurance, short-term, and long-term disability plans
- US employees receive 12 paid holidays per year
- Up to 24 weeks of Parental Leave
- Personal paid Volunteer Day to support our community
- Opportunities for professional growth and development including access to Udemy online courses
- Company Funded Perks, including a counseling membership, local retail discounts, and your own personal Smartsheet account
- Teleworking options from any registered location in the U.S. (role specific)
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
Associate degree
