Product Marketing Manager, Footwear

Brooks Running • Seattle, WA

10d • $98,286 - $147,428 • Onsite

About The Position

As the Product Marketing Manager at Brooks, you are responsible for developing core product marketing positioning, messaging and assets as well as sales and marketing tools across our Footwear line for sell-in with retailers and to support our direct-to-runner channels. Working with the PLMs as well as the internal Creative, Sales, Marketing, and eCommerce teams, the key deliverables include product positioning for key styles, copy, photography, video, packaging, and collateral support that support our product goals, advance our leadership position, and drive the overall business and brand.

Requirements

• Bachelor’s degree in Marketing or related field; equivalent combination of education and years of experience can be considered in lieu of degree(s)
• 5+ years of experience in brand or product marketing, consumer-packaged goods preferred
• Proven experience in cross-functional collaboration and partnership across multiple divisions
• Strong creative, planning and conceptual skills
• Excellent verbal and written communication skills, demonstrating effective listening through concise, clear verbal and written communication
• Excellent interpersonal skills that inspire and build trust resulting in effective working relationships across the company
• Keen attention to detail in planning, organization and execution of tasks, while still seeing the big picture and understanding how all of the pieces fit together and affect one another
• Ability to anticipate how a decision made can affect our customers, our partners, our products or other departments’ operations and/or morale; “connecting the dots”
• Demonstration of innovation and initiative – always looking at improving our products and processes while also displaying a willingness to dive into the details and help out wherever necessary
• Availability to travel 5-10%
• Embraces and lives the Brooks values!

Nice To Haves

• 2+ years of experience in performance footwear preferred, but not required
• Passionate participation in Brooks’ sports activities a plus, overridden by the ability to understand and empathize with the runner in order to develop loyal, engaging relationships with our customers and the Brooks community

Responsibilities

• Develop strategy for ongoing product and tech storytelling that informs our marketing and eCommerce plans.
• Attend the seasonal product meetings to understand the key product stories for each season.
• Craft product positioning and messaging for all key Footwear categories and communicate the value proposition of our products to differentiate us in the market, solidify our leadership position, resonate with runners and balance performance, technology, and our brand platform.
• Lead product naming process in collaboration with key stakeholders to brainstorm, vet, and recommend on-brand product and technology names for new footwear styles and technologies.
• Partner with the internal Creative , Marketing and eCommerce teams to create product and technology storytelling content (product videos, tech videos, copy, photography etc.).
• Lead the development of the seasonal sell-in brief in consultation with the Sales and Marketing teams, identifying key stories and required sales materials leading into Sales Meeting.
• Become immersed in the details of product creation, including research, product team offsites, and travel to factories and inspiration trips.
• Work with the Product Marketing and Footwear PLM team to map out multi-year strategies for brand positioning.
• Work with manager and project manager on innovating the process for product positioning documentation, workbook, sell-in tool briefing, packaging, and product claims for continuous improvement.
• Provide directional guidance on sell-in materials including product display, Tech Sheets, workbook, etc.
• Work with Product and Research teams on product and technology naming and to develop product packaging and labelling that aligns with our brand stories.
• Consult with Legal team for trademark approvals.

Benefits

• Including medical, dental, vision, life and AD&D insurance, disability insurance, HSA and employer contribution, FSA, family & fertility assistance, 401K Savings Plan and match, employee assistance program, and transportation assistance.
• Brooks offers generous time off, including five weeks of paid time off, eleven paid holidays, and paid sick and parental leave.
• In addition to base pay, Brooks employees may also be offered an annual bonus based on company performance.
• Including product discounts, employee recognition, fitness discounts, volunteer and donation benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 501-1,000 employees