Product Marketing Manager - Financial Services

Egnyte•Raleigh, NC

9d•$125,000 - $140,000•Hybrid

About The Position

The Product Marketing team serves as a central hub, converting the latest features and solutions from the product development team into tangible benefits and results for our customers. It formulates messaging, introduces products/features, provides training to empower sales, and facilitates the integration of market feedback into the product development process. These efforts contribute to Egnyte's ability to uphold its position as an agile thought leader in the market.

Requirements

Must have deep knowledge or background in the Financial Services industry
Understands workflows and processes within banking services, investment services, tax and accounting services or insurance services
3+ years of experience in marketing B2B SaaS products
Excellent written and verbal communication skills, and the ability to produce stellar writing/content under tight deadlines
Experience in content collaboration and governance landscape in which Egnyte competes
Strong ability to plan and execute on multiple projects simultaneously
Track record of successfully influencing and collaborating with cross-functional teams
Bachelor's degree in marketing, business, technology, or relevant field of study.

Nice To Haves

Industry technical certifications and/or an MBA are desirable

Responsibilities

Become an expert on Egnyte’s product/solution capabilities and competitive landscape to develop a strong Financial Services narrative
Partner with the Financial Services SME’s & Sales Team by equipping them to discuss products and solutions with customers, as well as develop and deliver industry relevant sales plays
Lead creation of thought-leading Financial Services industry marketing materials and content across digital and print communications such as customer literature, blogs, e-mails, videos, webinars, presentations, web copy, advertisement and trade show/event material
Manage and execute the strategy and integrated marketing campaigns for Financial Services to optimize reach, customer acquisition, and retention
Create effective materials and collaborate closely with cross-functional stakeholders
Own the plan for solution launches including internal and external market communications throughout the Egnyte for Financial Services platform lifecycle. You will need the ability to grasp and translate technical capabilities into business benefits and develop product positioning, buyer journey mapping, messaging and content that resonates with industry-specific customers along each stage of the buying process
Comfortable leveraging AI across research, content, and analysis workflows, with the instinct to refine outputs into messaging that resonates on a human level.

Benefits

Competitive salaries and comprehensive benefits
Flexible hours and generous time off (RTO, Responsible Time Off) to help support your work-life balance
Paid holidays and sick time
401(k) Retirement Plan (Traditional, Roth and Mega Backdoor Roth)
Health Savings Account (HSA) with a generous employer contribution
Up to 12wks of paid Parental and 10wks Adoption Leave to help you grow your family
Modern and collaborative offices located in Spokane, WA; Draper, UT; Raleigh, NC; Mountain View, CA; Reading, England, and Poznan, Poland
Gym, cell phone, and internet reimbursement
Free well-being apps such as Spring Health for Guardian are offered, as well access to our Employee Assistance Program (EAP)
Modern Health, a wellness benefit that offers 12 therapy and 12 coaching sessions for employees and dependents
Perks include discounted pet insurance, electronics, theme park tickets, travel, plus more
Your own Egnyte account with lifetime access