Product Marketing Manager, Financial Services

Clio•Vancouver, BC

10d•CA$97,300 - CA$131,700•Hybrid

About The Position

Clio is seeking a Product Marketing Manager to join their Product Marketing team. This role is responsible for leading go-to-market (GTM) and product adoption efforts for product portfolios, including positioning, messaging, new feature launches, adoption programs, and internal enablement. The Product Marketing Manager will partner with product teams to develop strategies for bringing new features to market, enable internal teams to communicate product benefits, and create compelling messaging and campaigns. They will also build and execute tactical marketing plans to increase product adoption and retention, gather customer feedback, and collaborate with cross-functional teams on market research. The role involves building experiments, testing theories, and using data, customer feedback, and market intelligence to drive initiatives. Performance and KPIs will be tracked and reported on, with an intimate understanding of product-line performance metrics.

Requirements

At least 2-4 years of experience in product marketing.
A data-first approach, adept at using analytics platforms and insights to inform recommendations on program strategies and audience segmentation.
Strong writing skills to tell compelling stories.
Ability to take ideas, ground them in strategy, balance them against company-wide implications, and design effective tactical approaches.
Intellectual curiosity, with a habit of uncovering opportunities, investigating drivers, and predicting outcomes.
Methodical approach to structuring work and prioritizing as new opportunities arise.
Bias toward action; energized by making things happen and getting things done.
Collaborative spirit, enjoying working with team members and cross-functionally to drive stronger outcomes.
Creative thinking and a habit of thinking outside the box in marketing approaches.
Self-starter; naturally curious, resourceful, and motivated to make things happen.

Nice To Haves

Fintech / Payments Experience
Experience in the legal or legal technology industry

Responsibilities

Lead the go-to-market (GTM) and product adoption efforts for product portfolios.
Develop strategies that successfully bring new features to the market in partnership with product teams.
Enable sales, marketing, support, customer success, payment operations, revenue operations, and other internal teams to tell a compelling story about product benefits.
Create stand-out product messaging, campaigns, and strategies that differentiate Clio in the marketplace.
Build and execute tactical marketing plans that increase product and feature adoption and support retention.
Speak to and with customers to gain new perspective and feedback on products.
Collaborate with customer insights, customer marketing, competitive intelligence, and other cross-functional teams to develop market research.
Build experiments, test theories, and share learnings with cross-functional teams.
Use data, customer feedback, prospect understanding, and market/competitive intelligence to fuel the creation, testing, and implementation of initiatives for product lines.
Track and report on marketing performance and KPIs while maintaining an intimate understanding of product-line performance metrics.