Product Marketing Manager Education and Workforce Solutions

Siemens Healthineers

About The Position

Join us in pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably. Our inspiring and caring environment forms a global community that celebrates diversity and individuality. We encourage you to step beyond your comfort zone, offering resources and flexibility to foster your professional and personal growth, all while valuing your unique contributions. Drives outbound marketing activities. Designs action plans for their implementation and coordinates activities of various stakeholders. Develops and implements a unit-wide marketing plan, working with all departments to execute it. Develops product requirements and specifications from a marketing perspective and contributes to pricing, product messaging, and product market positioning. May develop product related Marketing strategies to drive product demand for assigned organizational unit(s) and may manage the outbound marketing activities for assigned products. May develop a forward-looking marketing strategy and product marketing plan in cooperation with accountable sales, product development, and other involved stakeholder.

Requirements

4–8+ years of experience in product marketing, product management
Proven experience launching and marketing products successfully
Strong written and verbal communication skills
Experience working cross‑functionally with Product, Sales, and Marketing teams
Ability to translate complex product features into clear customer value
Strong analytical and strategic thinking skills

Responsibilities

Go‑to‑Market & Launches Lead go‑to‑market strategy for new products and major feature launches
Own product launch planning, execution, and measurement
Coordinate cross‑functional launch readiness with Product, Sales, Support, and Marketing
Positioning & Messaging Develop clear, differentiated product positioning and messaging by persona, and use case
Create and maintain value propositions, product narratives, and storytelling frameworks
Ensure consistent messaging across all customers‑facing channels
Develop sales enablement materials (pitch decks, battlecards, one‑pagers, demos)
Train sales teams on product value, competitive differentiation, and buyer pain points
Partner with Sales Leadership to improve win rates and deal velocity
Market, Customer & Competitive Insights Conduct customer research to understand needs, pain points, and buying behavior
Analyze market trends and competitive offerings
Maintain up‑to‑date competitive intelligence and positioning strategies
Content & Demand Support Collaborate with Marketing on campaigns, content, and demand‑generation efforts
Support creation of product‑led content including web pages, case studies, blogs, and webinars
Contribute to pricing, packaging, and monetization discussions
Measurement & Optimization Define success metrics for launches and messaging effectiveness
Track adoption, pipeline, revenue impact, and customer feedback
Continuously optimize positioning and go‑to‑market strategies based on performance data