Product Marketing Manager, Dental (3D Printing)
About The Position
We're looking for a Product Marketing Manager to own marketing for our Dental business and drive adoption of our 3D printers, materials, and software across the dental industry. This is an end-to-end marketing role. You'll run the go-to-market strategy, lead new product launches, own messaging and positioning, build content, enable sales, and turn market and competitive insight into campaigns that move the business. If you're a marketing manager or product marketing manager who likes owning concurrent workstreams and seeing your work show up in clinics and labs, this is a role where strong project management and hands-on execution make a visible difference.
Requirements
- 3+ years in product marketing, marketing management, growth marketing, or product management, ideally at a B2B hardware, software, medical device, or technology company
- A track record of running marketing programs end to end, with strong project management and the ability to keep concurrent workstreams on track
- Exceptional written and verbal communication, with a knack for crafting clear, compelling messaging and positioning
- Experience across digital and traditional marketing channels
- A collaborator who partners well with sales and marketing to build training, value propositions, and differentiation
- A creative mindset and a passion for designing campaigns that win customers
- A bias for action: proactive, solution-driven, and able to execute quickly and anticipate challenges
- Strong business judgment and initiative, comfortable solving strategic problems in real time
- Curious about technology, and interested in 3D printing
Nice To Haves
- Experience marketing in the dental, medical device, or lab equipment industry
- A background as a dental professional (dentist or dental technician) who moved into marketing
- A technical, STEM, or life sciences background (a plus, not a requirement)
Responsibilities
- Lead go-to-market and product launches for new dental hardware, software, and materials
- Build positioning and messaging that connects market and technology trends to dental personas and use cases
- Partner with leadership to shape and execute the dental marketing strategy
- Plan and run marketing campaigns across email, social media, and other digital and traditional channels
- Own the content and strategy of the Formlabs Dental website
- Develop high-impact content including case studies, workflow videos, website copy, and customer stories
- Track competitors and adjust positioning as the market shifts
- Enable direct sales teams and channel partners with sales enablement materials and co-branded campaigns
- Promote and demo Formlabs products at conferences, trade shows, and events
- Collaborate with dental professionals, key opinion leaders (KOLs), and cross-functional content, creative, events, sales, and product teams
- Track, analyze, and report on campaign performance to inform future investment
Benefits
- Robust equity program to build future wealth through RSUs
- Comprehensive healthcare coverage (Medical, Dental, Vision)
- 401K matching and access to financial advisors
- Generous paid Parental Leave (up to 16 weeks)
- Tenure-based paid Sabbatical Leave (up to 6 weeks)
- Flexible Out of Office Plan, take time when you need it
- Ample on-site parking & pre-tax commuter benefits
- Healthy on-site lunches, snacks, beverages, & treats
- Regular sponsored professional development opportunities
- Many opt-in culture events across our diverse community
- Unlimited 3D prints
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
