Product Marketing Manager - Data Cloud

Contentstack

About The Position

Contentstack is seeking a Product Marketing Manager to lead the go-to-market strategy for their Data Cloud products, specifically Lytics and Personalize. This role requires a blend of product understanding, data strategy, and strong storytelling skills to translate complex capabilities into compelling narratives for enterprise buyers, practitioners, and analysts. The Product Marketing Manager will collaborate with Product Management, Sales, Customer Success, and Marketing teams to ensure successful product launches, equip the sales team with necessary tools, and establish Contentstack as a leader in real-time data activation and personalization.

Requirements

2-8 years of experience in product marketing in B2B SaaS, martech, or digital experience platforms.
Familiarity with data-driven marketing concepts: CDPs, first-party data strategy, audience segmentation, A/B testing, and personalization.
Strong storytelling instincts—you can take a complex technical capability and turn it into a clear, buyer-friendly value proposition.
Experience creating go-to-market plans and sales enablement materials that directly support revenue teams.
Comfort working cross-functionally with Product, Sales, Customer Success, and Marketing peers in a fast-paced environment.
Excellent written and verbal communication skills; you write crisp copy and present confidently.
Analytical mindset—you’re comfortable pulling insights from usage data, competitive research, and field feedback to inform your strategy.
Self-starter mentality with the ability to manage multiple projects and priorities independently.

Nice To Haves

Experience marketing CDP, personalization, or data/analytics products.
Background in headless CMS, composable architecture, or DXP platforms.
Familiarity with enterprise sales cycles and complex buying committees.
Experience supporting analyst relations (Gartner, Forrester, IDC) from a product marketing lens.
Exposure to competitive intelligence programs or win/loss analysis.

Responsibilities

Own go-to-market strategy and execution for Lytics and Personalize product lines—from messaging and positioning to launch planning and sales enablement.
Develop compelling product narratives that connect first-party data, audience segmentation, and real-time personalization to tangible business outcomes for enterprise buyers.
Partner closely with Product Management to translate roadmap priorities into market-ready messaging, release communications, and tier-based launch plans.
Create and maintain sales enablement assets including product sales aids, battlecards, competitive intelligence briefs, ROI frameworks, and demo scripts.
Conduct competitive research on personalization and CDP vendors (e.g., Optimizely, Salesforce, Adobe, Sitecore) and deliver actionable positioning that helps the field win.
Support customer-facing evangelism through small group demos, webinars, customer roundtables, and conference presentations.
Collaborate with Demand Generation and Content Marketing to fuel campaigns with product-specific messaging, thought leadership content, and use-case narratives.
Inform product strategy by synthesizing field feedback, win/loss analysis, and market signals—and presenting recommendations to product and leadership stakeholders.
Drive internal education on Data Cloud capabilities through enablement sessions, workshops, and documentation that help cross-functional teams speak confidently about our data and personalization story.