Principal Product Marketing Manager, Workday Data Cloud

Workday•Seattle, WA

1d•Hybrid

About The Position

As a Principal Product Marketing Manager for Workday Data Cloud, you will play a key role in how Workday’s data and analytics solutions are positioned within the broader Workday platform. You will lead the development of high-impact narratives that bridge the gap between Data Cloud capabilities and the enterprise data needs of the modern technology buyer. This is a high-visibility role requiring a seasoned storyteller who can navigate the complexities of Cloud ERP, platform architecture, and data ecosystems to win the "hearts and minds" of CIOs and CDOs. You will lead cross-functional teams to deliver Tier 1 event content, global partner GTM plans, and differentiated messaging that separates Workday Data Cloud from the competition.

Requirements

10-12+ years of Product Marketing experience in enterprise software (SaaS).
Proven track record in Partner Marketing, Platform Marketing, and marketing Enterprise Data Solutions.
Ability to translate complex cloud architecture, data management, and AI/ML concepts into business value for C-suite executives.
Familiarity with ERP, Financials, or HR domain data is highly preferred.
Experience presenting to and influencing senior executive stakeholders and partner leadership.
Proven ability to lead complex, cross-functional programs—from partner strategy ideation to global delivery.
A "silo-breaker" who excels at building trust across disparate teams, regions, and external partner organizations.

Responsibilities

Partner GTM Strategy: Work directly with GPO and Data Cloud partners to support and execute comprehensive go-to-market plans and joint messaging.
Holistic Value Proposition: Build and evolve the holistic value proposition for partners, ensuring a clear understanding of how Data Cloud enhances the Workday platform ecosystem.
Tier 1 Event Strategy: Drive the overall partner strategy and messaging for flagship events, including Workday Rising and Workday DevCon, encompassing keynotes, sessions, and executive narratives.
Data Thought Leadership: Develop thought leadership topics and value metrics specifically tailored to the Office of the CIO and Chief Data Officer (CDO).
Partner Demo Strategy: Manage high-level demo requirements and storylines with partners to effectively support the Workday field sales organization.
Integrated Enablement: Collaborate with Technology and Partner Enablement teams to build a comprehensive "Bill of Materials" (BOM)—including conversation guides, pitch decks, and technical whitepapers—focused on Data Cloud.
Content Deliverables: Lead the creation of Workday Data Cloud messaging and core content deliverables to be used across global regions.
Trend Analysis: Analyze global market trends in enterprise data solutions and gather feedback to inform long-term Data Cloud messaging and strategy.
Technical Differentiation: Partner with Competitive Intelligence to identify technical differentiators for Data Cloud that help the field win against legacy data warehouse and ERP incumbents.